首页> 外文期刊>Journal of consumer policy >Forced Choice Restriction in Promoting Sustainable Food Consumption: Intended And Unintended Effects of the Mandatory Vegetarian Day in Helsinki Schools
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Forced Choice Restriction in Promoting Sustainable Food Consumption: Intended And Unintended Effects of the Mandatory Vegetarian Day in Helsinki Schools

机译:限制选择促进可持续食品消费:赫尔辛基学校强制性素食日的预期和非预期影响

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This paper discusses the use of forced restriction of food choice as an instrument of food policy by using the mandatory Helsinki School District weekly vegetarian day as a natural experiment. Overall, the results show that the initiative produced a mixture of intended and unintended effects. On vegetarian days, there were clear signs of non-compliance in the short term, manifested as a decrease in the participation in school lunches and in the amount of food taken to the plate and as an increase in plate waste. In the medium term, the only sign of non-compliance was a decrease in the amount of food taken to the plate. The difference between the short- and medium-term effects can be interpreted as a weakening of non-compliance, as a change in the way it manifested itself, or a combination of both. The effects of the vegetarian day differed between school levels. In the short term, the clearest indications of non-compliance were found in lower-secondary schools. However, these schools also registered positive spillover effects in the medium term. The best way to reduce the unintended effects of a policy involving forced choice restriction depends on the causes of such effects. In the case of psychological reactance, default options may be preferable to forced choice restriction. For hedonic dislike, menu development should be prioritized, and moral suasion and information campaigns may help where non-compliance stems from a disagreement with the objectives and effectiveness of the intervention. Thus, forced choice restriction should be accompanied by detailed data collection to understand the possible causes of intended and unintended effects and to tailor the intervention to the target group.
机译:本文以赫尔辛基学区每周一次的素食日为自然实验,讨论了将强制限制食物选择作为食物政策的手段。总体而言,结果表明该计划产生了预期和非预期的结果。在素食主义者的日子里,短期内明显有违规的迹象,表现为参加学校午餐的人数减少,带到盘子里的食物数量减少,而且盘子的浪费增加了。从中期来看,唯一不合规的迹象是送往盘子的食物数量减少了。短期效应和中期效应之间的差异可以解释为对违规行为的削弱,其表现形式的改变或两者的结合。素食日的影响因学校水平而异。在短期内,发现最不合规的迹象是在初中。但是,这些学校在中期也具有积极的溢出效应。减少涉及强制选择限制的政策的意外影响的最佳方法取决于造成这种影响的原因。在心理反应的情况下,默认选项可能比强制选择限制更为可取。对于不喜欢享乐主义的人,应该优先发展菜单,在因不遵守干预措施的目的和有效性而导致违规的情况下,进行道德劝说和宣传运动可能会有所帮助。因此,强制选择限制应伴随详细的数据收集,以了解预期和非预期影响的可能原因,并使干预措施适合目标人群。

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