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首页> 外文期刊>Journal of consumer policy >Disclosure of Energy Operating Cost Information: A Silver Bullet for Overcoming the Energy-Efficiency Gap?
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Disclosure of Energy Operating Cost Information: A Silver Bullet for Overcoming the Energy-Efficiency Gap?

机译：公开能源运营成本信息：克服能源效率差距的银弹？

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摘要

Consumers frequently act contrary to rational economic theory by overvaluing an initially higher purchase price while heavily discounting future energy operating costs. One opportunity to help limit the scale of over-discounting is to fully disclose the energy consumption of a product, e.g., by means of an energy label. However, not only the availability of information, but also the way in which specific information about the energy consumption is framed, is likely to affect how individuals discount future operating costs. A cost accuracy estimation experiment reveals that disclosing annual energy operating costs for the product category of televisions might risk assisting consumers in realising that the possible energy operating cost savings fall below initial estimates. A subsequent choice-based conjoint experiment shows that disclosing annual energy operating costs thus affects consumers by causing them to discount future energy operating costs of a television more heavily than when the information is disclosed in the form of "watts." Owing to the power of the reversed "pennies-a-day" effect, disclosing lifetime energy operating cost information, however, proves to be most effective in guiding consumers towards more energy-efficient shopping behaviour. Implications for consumer policy and suggestions for future research are discussed.
机译：消费者常常通过高估最初较高的购买价格，同时大幅折价未来的能源运营成本，而违背理性经济学理论。帮助限制过度贴现规模的一个机会是，例如，通过能源标签，充分披露产品的能耗。但是，不仅信息的可用性，而且构架有关能耗的特定信息的方式也可能会影响个人如何降低未来的运营成本。一项成本准确性估算实验表明，披露电视机产品类别的年度能源运营成本可能会冒险帮助消费者意识到可能的能源运营成本节省低于初始估算。随后的基于选择的联合实验表明，与以“瓦特”形式披露信息相比，披露年度能源运行成本会导致消费者对电视未来能源运行成本的折让更大，从而影响消费者。然而，由于反向的“一天一分钱”效应的力量，公开终身能源运营成本信息被证明是最有效地指导消费者实现更节能的购物行为。讨论了对消费者政策的影响以及对未来研究的建议。

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