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首页> 外文期刊>Journal of consumer policy >RFID-the 'Next Step' in Consumer-Product Relations or Orwellian Nightmare? Challenges for Research and Policy
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RFID-the 'Next Step' in Consumer-Product Relations or Orwellian Nightmare? Challenges for Research and Policy

机译：RFID –消费产品关系或奥威尔式噩梦中的“下一步”？研究与政策挑战

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摘要

Radio frequency identification (RFID) has been successfully implemented in supply chain management, automated toll collection, and inventory control. The next implementation is expected to come in retail, with RFID embedded in products, on shelves, and at check-out points for value-added sales and post-purchase services. This vision of a pervasive and omnipresent technology has spurred considerable controversy due to privacy concerns and fears of an Orwellian surveillance society. At the moment, consumer-oriented RFID research is scarce and fragmented. This paper seeks to chart the RFID territory, address the research that is readily available, and conclude with a call for a more encompassing research agenda on RFID and consumers. Research on RFID is needed to better understand the various contexts RFID appear in, to inform policy-makers not familiar with the many challenges involved, and to make industries aware of the full range of consumer-critical issues in RFID development.
机译：射频识别（RFID）已成功应用于供应链管理，自动收费和库存控制中。预计下一个实施方案将是零售业，将RFID嵌入产品，货架上以及增值销售和购买后服务的结帐点。由于对隐私的担忧和对奥威尔式监视社会的恐惧，对普及和无所不在的技术的这种看法引起了很大的争议。目前，面向消费者的RFID研究十分稀少且零散。本文旨在绘制RFID领域图，解决现成的研究问题，并以对RFID和消费者的更具包容性的研究议程作为结尾。需要对RFID进行研究，以更好地了解RFID出现的各种情况，以告知不熟悉所涉及许多挑战的决策者，并让行业意识到RFID开发中的所有消费者关键问题。

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