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The Fair Trade Idea: Towards an Economics of Social Labels

机译:公平贸易理念:迈向社会标签经济学

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The concept of Fair Trade is applied to the marketing of a variety of goods. In recent years it has met a continually increasing interest among consumers. Different Fair Trade organizations are trying to accomplish an improvement in working and living conditions in developing countries by means of Fair Trade certificates and by paying a price markedly above world market standard. This is meant to lead to the attainment of basic social standards, especially in agricultural production. The article deals with how Fair Trade works and whether the social aims can be achieved by the application of this trade concept. Our main result is that even though efficiency of redistribution through the Fair Trade institutions is lower than through traditional relief organizations, the Fair Trade concept provides an additional incentive to support better living conditions in the Third World. Moreover, it provides a stimulus for producers to reorganize the production process in a socially more acceptable manner even when this is not rewarded by the Fair Trade company.
机译:公平贸易的概念适用于各种商品的营销。近年来,它满足了消费者不断增长的兴趣。不同的公平贸易组织正试图通过公平贸易证书和支付明显高于世界市场标准的价格来改善发展中国家的工作和生活条件。这意味着达到基本的社会标准,特别是在农业生产中。本文讨论了公平贸易的运作方式以及通过应用这种贸易概念是否可以实现社会目标。我们的主要结果是,尽管通过公平贸易机构进行的再分配效率低于传统救济组织,但公平贸易概念为支持第三世界更好的生活条件提供了额外的激励。而且,即使公平贸易公司没有给予奖励,它也为生产者提供了一种刺激,使他们以社会上可接受的方式重组生产过程。

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