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Understanding Attitudes Towards Genetically Modified Food: The Role of Values and Attitude Strength

机译:了解对转基因食品的态度:价值观和态度强度的作用

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摘要

This study was aimed at gaining a better understanding of the nature of negative attitudes towards genetically modified (GM) food. A sample of 250 students at the University of Tromso responded to a questionnaire measuring attitudes towards GM food, attitude strength, intention to buy such food, and their personal values. Values and attitude strength proved to be important constructs when explaining the attitudes. A structural model was estimated, confirming that the negative attitudes towards GM food were embedded in universalism and hedonism values, and also predicted behavioural intention to buy such food. Attitude centrality was found to moderate the value-attitude relationship. Central attitudes mediated the relation between values and behavioural intention, while for the less central attitudes there was no relation between values and attitudes. Rather, both were independent predictors of intention. The study showed that some individuals hold weak attitudes and therefore may be more likely to change their attitude than those whose attitude is embedded in values.
机译:这项研究旨在更好地了解对转基因食品的负面态度的性质。特罗姆瑟大学(University of Tromso)的250名学生中的一个样本回答了一个问卷,该问卷测量了对转基因食品的态度,态度强度,购买此类食品的意愿及其个人价值。在解释态度时,价值观和态度强度被证明是重要的建构。估计了一个结构模型,证实了对转基因食品的消极态度被嵌入到普遍主义和享乐主义价值观中,并且还预测了购买此类食品的行为意图。发现态度中心性可以缓和价值态度关系。中心态度介导了价值观与行为意图之间的关系,而对于较少的中心态度而言,价值观与态度之间就没有关系。相反,两者都是意图的独立预测因子。研究表明,有些人态度较弱,因此与那些态度嵌入价值观的人相比,他们更可能改变态度。

著录项

  • 来源
    《Journal of consumer policy》 |2004年第4期|p.401-420|共20页
  • 作者

    Pirjo Honkanen; Bas Verplanken;

  • 作者单位

    Norwegian Institute of Fisheries and Aquaculture Research, PB 6122, N-9291 Tromso, Norway;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 f;
  • 关键词

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