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Consumer perceptions on the origin of infant formula: a survey with urban Chinese mothers

机译：消费者对婴儿配方起源的看法：与城市中国母亲的调查

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摘要

The consumer survey reported in this research paper aims to understand how Chinese mothers learn about and confirm the origin of powdered infant formulas (henceforward formulas), their knowledge level and preferences between formulas from different origins. With globalization, dairy companies can source ingredients for domestic production and manufacture finished products across the world. Chinese consumers are now facing a variety of formulas with different brand origin, main ingredient origin ('nai yuan'), manufacturing origin, and country-of-purchase. Drawing on a large representative sample of Chinese mothers who have purchased formulas, we found that most of them had intensively engaged in learning about and confirming formulas' origin through different strategies. However, they may not interpret related cues correctly; a majority of Chinese mothers incorrectly considered the 'main ingredient origin' as the 'manufacturing place' and could not necessarily recognize between 'foreign' and 'domestic' brands. Among formulas from different origins, authentic foreign branded, produced and packaged formulas showed a high popularity in Tier 1 & 2 cities and among more knowledgeable consumers. In low-tier cities, these products were equally popular as domestically branded and produced formulas using imported milk powders and other ingredients. Formulas directly acquired from overseas markets through unofficial channels were least favoured by consumers. The study shows that Chinese consumers' previous one-sided endorsement towards foreign formulas appears to have weakened. Decisions made by formula companies on the origin of the main ingredient and the place of manufacture would influence product attractiveness, and the segments of Chinese consumers to target.
机译：本研究文件中报告的消费者调查旨在了解中国母亲如何了解并确认粉末婴儿公式（因此轮流公式）的起源，他们的知识水平和不同起源之间的公式之间的偏好。随着全球化，乳制品公司可以在全球的国内生产和制造成品的成分来源。中国消费者现在面临着各种具有不同品牌来源的公式，主要成分起源（'奈元'），制造业来源和购买国家。借鉴了已购买公式的中国母亲的大型代表性样本，我们发现他们大多数都密集地通过不同的策略学习和确认公式的原产地。但是，他们可能无法正确解释相关的提示;大多数中国母亲错误地认为是“主要成分源”作为“制造地点”，不一定能够认识到“国外”和“国内”品牌之间。在不同起源的公式中，正宗的外国品牌，生产和包装的公式在第1级和2个城市以及更知识渊博的消费者中表现出很高的普及。在低层城市，这些产品同样受到国内品牌和生产的公式，使用进口牛奶粉和其他成分。通过非官方渠道直接从海外市场获得的公式最少受到消费者的青睐。研究表明，中国消费者对外国公式的先前互相认可似乎削弱了。配方公司在主要成分的起源和制造场所的决定会影响产品吸引力，以及中国消费者对目标的群体。

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  • 来源
    《Journal of dairy research》 |2021年第2期|226-237|共12页
  • 作者

    Liran Christine Shan; Chenguang Li; Zhongyi Yu; Aine Regan; Ting Lu; Patrick Wall;

  • 作者单位

    School of Public Health Physiotherapy and Sports Science Woodview House University College Dublin Belfield Dublin 4 Republic of Ireland;

    School of Agriculture and Food Science University College Dublin Belfield Dublin 4 Republic of Ireland;

    School of Public Health Physiotherapy and Sports Science Woodview House University College Dublin Belfield Dublin 4 Republic of Ireland;

    Department of Agrifood Business and Spatial Analysis Rural Economy and Development Programme Teagasc Mellows Campus Athenry Co. Galway Republic of Ireland;

    School of Public Health Physiotherapy and Sports Science Woodview House University College Dublin Belfield Dublin 4 Republic of Ireland;

    School of Public Health Physiotherapy and Sports Science Woodview House University College Dublin Belfield Dublin 4 Republic of Ireland;

  • 收录信息 美国《科学引文索引》(SCI);美国《生物学医学文摘》(MEDLINE);美国《化学文摘》(CA);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    China; consumer; infant formula; product origin; survey;

    机译：中国;消费者;婴幼儿配方奶粉;产品产地;民意调查;

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