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Exploring the information behaviour of users of Welsh Newspapers Online through web log analysis

机译:通过Web日志分析探索威尔士报纸在线用户的信息行为

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Purpose - Webometric techniques have been applied to many websites and online resources, especially since the launch of Google Analytics (GA). To date, though, there has been little consideration of information behaviour in relation to digitised newspaper collections. The purpose of this paper is to address a perceived gap in the literature by providing an account of user behaviour in the newly launched Welsh Newspapers Online (WNO). Design/methodology/approach - The author collected webometric data for WNO using GA and web server content logs. These were analysed to identify patterns of engagement and user behaviour, which were then considered in relation to existing information behaviour. Findings - Use of WNO, while reminiscent of archival information seeking, can be understood as centring on the web interface rather than the digitised material. In comparison to general web browsing, users are much more deeply engaged with the resource. This engagement incorporates reading online, but users' information seeking utilises website search and browsing functionality rather than filtering in newspaper material. Information seeking in digitised newspapers resembles the model of the "user" more closely than that of the "reader", a value-laden distinction which needs further unpacking. Research limitations/implications - While the behaviour discussed in this paper is likely to be more widely representative, a larger longitudinal data set would increase the study's significance. Additionally, the methodology of this paper can only tell us what users are doing, and further research is needed to identify the drivers for this behaviour. Originality/value - This study provides important insights into the underinvestigated area of digitised newspaper collections, and shows the importance of webometric methods in analysing online user behaviour.
机译:目的-Webometric技术已应用于许多网站和在线资源,尤其是自Google Analytics(分析)推出以来。但是,迄今为止,几乎没有考虑与数字化报纸收藏有关的信息行为。本文的目的是通过提供有关新启动的《威尔士报纸在线》(WNO)中的用户行为的说明来解决文献中的明显空白。设计/方法/方法-作者使用GA和网络服务器内容日志收集了WNO的网络度量数据。对这些进行分析以识别参与和用户行为的模式,然后将其与现有信息行为相关地进行考虑。调查结果-WNO的使用虽然让人联想到档案信息的搜寻,但可以理解为以网络界面为中心,而不是数字化材料。与一般的Web浏览相比,用户对资源的参与度更高。这种参与方式包括在线阅读,但是用户的信息搜索利用网站搜索和浏览功能,而不是过滤报纸材料。在数字化报纸中寻找信息的方式与“阅读者”的方式更像是“用户”的方式,这是一种需要进一步拆开价值的区分。研究的局限性/意义-尽管本文中讨论的行为可能更具代表性,但更大的纵向数据集将增加研究的重要性。此外,本文的方法论只能告诉我们用户在做什么,并且需要进一步的研究来确定这种行为的驱动因素。原创性/价值-这项研究为未充分调查数字化报纸收藏提供了重要见解,并显示了网络计量方法在分析在线用户行为方面的重要性。

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