An Empirical Analysis of the Strategic Use of Corporate Social Responsibility

Donald S. Siegel; Donald F. Vitaliano

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An Empirical Analysis of the Strategic Use of Corporate Social Responsibility

机译：企业社会责任战略运用的实证分析

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Recent theories of the strategic use of corporate social responsibility (CSR) emphasize the role of information asymmetry and how CSR is likely to be incorporated into a firm's product differentiation strategy. A key empirical implication of these theories is that firms selling experience or credence goods are more likely to be socially responsible than firms selling search goods. Using firm-level data, we report evidence that is consistent with this hypothesis.

机译：企业社会责任（CSR）战略使用的最新理论强调了信息不对称的作用以及如何将CSR纳入公司的产品差异化战略。这些理论的关键经验意义在于，与销售搜索商品的公司相比，销售经验或证书的公司更有可能对社会负责。使用公司级别的数据，我们报告了与此假设相符的证据。

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《Journal of Economics & Management Strategy》 |2007年第3期|773-792|共20页
作者
Donald S. Siegel; Donald F. Vitaliano;
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Department of Management and Marketing A. Gary Anderson Graduate School of Management University of California, Riverside Riverside, CA 92521;

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正文语种 eng
中图分类经济计划与管理;
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机译：战略企业社会责任，能力和机遇：经验证实和未来派的影响
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7. MEASURING PERFORMANCE IN TERMS OF THE SOCIAL DIMENSION OF CORPORATE RESPONSIBILITY TO EXTERNAL STAKEHOLDERS – SELECTED ISSUES Abstract: Purpose – to present social context of corporate responsibility and the scope of the actions taken by companies in this area to external stakeholders, which include contractual and contextual stakeholders, as well as to propose performance measures in this area. Design/Methodology/Approach – the paper is based on analysis of the literature, the method of analysis of the sources was used. Findings – the article focuses on the social dimension of corporate responsibility and the measurement of its performance in this area. Originality/ Value – article presents an own proposal of set of achievements’ measures in the area of the social nature of corporate responsibility Keywords: corporate social responsibility, social area, performance measurement, stakeholders [O] . Elżbieta Jaworska 2015

机译：衡量外部利益相关者的企业责任的社会维度的表现 - 选定问题摘要：目的 - 以企业责任的社会背景以及本领域公司所采取的行动范围，包括合同和上下文的利益攸关方以及提出该领域的绩效措施。设计/方法/方法 - 本文基于对文献的分析，使用了源的分析方法。调查结果 - 文章侧重于企业责任的社会维度和在该地区的表现的衡量。原创性/价值 - 文章在公司责任的社会性质领域提出了一套成就措施的关键词：企业社会责任，社会责任，社会领域，绩效衡量，利益相关者

An Empirical Analysis of the Strategic Use of Corporate Social Responsibility

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