COMMUNICATION AND CULTURAL CHANGE IN UNIVERSITY TECHNOLOGY TRANSFER

DAVID WRIGHT

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COMMUNICATION AND CULTURAL CHANGE IN UNIVERSITY TECHNOLOGY TRANSFER

机译：大学技术转让中的沟通与文化变革

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Faculty culture and communication networks are pivotal components of technology transfer on university campuses. Universities are focused upon diffusing technology to external clients and upon building structure and support systems to enhance technology transfer. However, engaging faculty members in technology transfer requires an internal diffusion of new ideas that are largely dependent upon faculty culture. New policies, structures, and support staff help to promote technology transfer ideologically, but are of little use if faculty researchers avoid involvement because of more intangible factors. The current study investigates this internal diffusion on one campus, using interviews with faculty members, administrators, technology transfer office personnel, licensees, and spin-off company administrators. Results show that faculty culture concerning technology transfer is dependent upon informal communication networks, principles of diffusion, history, and social interaction.

机译：教师文化和交流网络是大学校园中技术转让的关键组成部分。大学致力于将技术传播给外部客户，并致力于构建结构和支持系统以增强技术转让。但是，让教职员工参与技术转让需要在很大程度上依赖于教师文化的新观念在内部传播。新的政策，架构和支持人员有助于在意识形态上促进技术转让，但如果教师研究人员由于更多无形因素而避免参与，则几乎没有用处。当前的研究是通过与教职员工，管理人员，技术转让办公室人员，被许可人和衍生公司的管理人员进行访谈来调查一个校园内部的这种扩散。结果表明，与技术转让有关的教师文化取决于非正式的交流网络，传播原理，历史和社会互动。

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《Journal of Technical Writing & Communication》 |2013年第1期|79-101|共23页
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DAVID WRIGHT;
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Dept. of English & Technical Communication Missouri University of Science & Technology 300 West 13th Street Rolla, MO 65409;

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COMMUNICATION AND CULTURAL CHANGE IN UNIVERSITY TECHNOLOGY TRANSFER

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