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Applying complexity science to new product development: Modeling considerations, extensions, and implications

机译:将复杂性科学应用于新产品开发:建模注意事项,扩展和含义

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We extend the popular NK model of complex landscapes to incorporate two realities of NPD: (1) complementary vs. conflicting dependencies in a project and (2) predominantly incremental design changes to components in evolutionary NPD projects. We show, through stylized projects that the nature of dependencies among system elements moderate the effect of system complexity. Our study highlights that NPD development times may be longer than the original NK model suggests. We offer a modeling framework that can be used to test hypotheses regarding actual systems. Finally, we discuss promising directions for future research. Published by Elsevier B.V.
机译:我们扩展了复杂景观的流行NK模型,以结合NPD的两个现实:(1)项目中互补性与冲突性的依存关系;(2)演化NPD项目中组件的主要增量设计更改。通过程式化的项目,我们表明系统元素之间的依存关系的性质减轻了系统复杂性的影响。我们的研究强调,NPD的开发时间可能比原始NK模型建议的时间长。我们提供了一个建模框架,可用于测试有关实际系统的假设。最后,我们讨论了未来研究的有希望的方向。由Elsevier B.V.发布

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