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The Lag-User Method: Using laggards as a source of innovative ideas

机译：落后用户方法：使用落后者作为创新思想的来源

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The literature on user innovation has not considered laggards - the last group of users to adopt a product - as a source of new ideas for innovative products and services. In this paper, we develop the Lag-User Method to investigate laggards' role in the process of idea generation and new product development (NPD) and so enable firms to gain access to their insights. We study laggards for 4 years in three countries and apply the Lag-User Method to different technologies, products, and services, thereby generating 62 innovative ideas across a wide range of industries and sectors. These ideas are discussed with executives to obtain managerial insights. Our studies reveal that laggards who generate new ideas (i.e. lag-users) can enrich NPD. Being coached through the systematic Lag-User Method, they can come up with radical, really new, or incremental innovations. Moreover, applying the method increased laggards' perception regarding their (a) understanding of innovation, (b) perception that people can learn to innovate, (c) perception of their ability to develop new products on their own, (d) confidence about their own new ideas, and (e) perception of considering themselves capable of innovating. Thus, we propose that by involving lag-users in idea generation and NPD process, both academia and firms can improve the effectiveness of NPD, overcome barriers to adoption of innovations, cross the chasm, and accelerate the diffusion of their new products or services. (c) 2015 Elsevier B.V. All rights reserved.
机译：关于用户创新的文献没有考虑落后者（采用产品的最后一组用户）作为创新产品和服务新思想的来源。在本文中，我们开发了滞后用户方法，以研究滞后者在思想产生和新产品开发（NPD）过程中的作用，从而使公司能够获得他们的见解。我们在三个国家/地区研究落后企业4年，并将落后用户方法应用于不同的技术，产品和服务，从而在各个行业和部门中产生了62个创新思想。与高管讨论这些想法以获得管理见解。我们的研究表明，产生新想法（即落后用户）的落后者可以丰富NPD。通过系统的滞后用户方法进行指导，他们可以提出激进的，真正的新的或渐进的创新。此外，采用该方法可以提高落后者对以下方面的认识：（a）对创新的了解，（b）人们可以学习创新的认识，（c）对自己开发新产品的能力的认识，（d）对自己的创新的信心。拥有新想法，以及（e）认为自己具有创新能力。因此，我们建议，学术界和企业都可以通过让落后用户参与想法的产生和NPD过程，来提高NPD的有效性，克服采用创新的障碍，跨越鸿沟并加速其新产品或服务的传播。 （c）2015 Elsevier B.V.保留所有权利。

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