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首页> 外文期刊>Journal of engineering and technology management >How market entry order mediates the influence of firm resources on new product performance
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How market entry order mediates the influence of firm resources on new product performance

机译：市场进入订单如何调解公司资源对新产品绩效的影响

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摘要

Building from the resource-based view of the firm and the first-mover advantage literature, this paper asserts that the entry order in a new product-market affects how the firm's resources and capabilities influence the product's performance. This proposition is tested on a sample of 136 product launches by Spanish manufacturing firms. The empirical analysis reveals that firms with superior managerial and R&D resources achieve superior new product performance when an early-entry strategy is adopted. Manufacturing resources also contribute positively to the success of new products, but this effect is weakened by the difficulties and inconveniences that firms with advantages in operations face when they attempt to pioneer a new market. The results regarding the influence of marketing resources on new product performance are not conclusive.
机译：本文从企业基于资源的观点和先发优势文献出发，断言新产品市场中的进入顺序会影响企业的资源和能力如何影响产品的绩效。西班牙制造公司对136种产品发布的样本进行了测试。实证分析表明，采用早期进入策略的企业，如果具有较高的管理和研发资源，它们的新产品性能就会更高。制造资源也为新产品的成功做出了积极的贡献，但是，具有经营优势的公司在尝试开拓新市场时所面临的困难和不便削弱了这种影响。关于营销资源对新产品性能的影响的结果不是结论性的。

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