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首页> 外文期刊>Journal of engineering and technology management >Corporate mindset of innovating firms: Influences on new product performance
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Corporate mindset of innovating firms: Influences on new product performance

机译：创新企业的企业观念：对新产品绩效的影响

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There is little conceptual and empirical research dealing with the fundamental orientation of firms. Drawing on the resource based view and findings from cognitive psychology on character traits, the author presents the corporate mindset as an inherent element of a firm's disposition towards innovating activities. Building on the seminal work of Venkatraman [Venkatraman, N., 1989. Strategic orientation of business enterprises: the construct, dimensionality, and measurement. Management Science 35, 942-962] the author suggests both a definition and a measurement model for the corporate mindset from a market and a technology perspective. In addition, the impact of the corporate mindset on new product performance is analyzed, while controlling for the moderating effect of product innovativeness. The results support the measurement model and indicate that a pronounced analytical, proactive and aggressive but risk-averse posture towards the market and technology is positively related to new product performance. This relationship becomes even more critical when firms deal with radical innovations.
机译：很少有关于公司基本定位的概念和实证研究。笔者基于资源的观点和认知心理学对性格特征的发现，提出了公司的思维方式，将其作为企业创新活动倾向的内在因素。以Venkatraman的开创性工作为基础[Venkatraman，N.，1989。商业企业的战略定位：结构，规模和度量。 [管理科学35，942-962]作者从市场和技术的角度提出了企业思维方式的定义和度量模型。此外，分析了企业思维方式对新产品性能的影响，同时控制了产品创新的调节作用。结果支持测量模型，并表明对市场和技术的明显分析，主动和进取但规避风险的态度与新产品性能成正比。当企业进行重大创新时，这种关系变得更加重要。

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