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首页> 外文期刊>The journal of environmental education >The Role of Knowledge, Social Norms, and Attitudes Toward Organic Products and Shopping Behavior: Survey Results from High School Students in Vienna
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The Role of Knowledge, Social Norms, and Attitudes Toward Organic Products and Shopping Behavior: Survey Results from High School Students in Vienna

机译:知识,社会规范以及对有机产品和购物行为的态度的作用:维也纳高中生的调查结果

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摘要

In 2005 a survey was used to investigate social norms and attitudes of Viennese high school students (14-20 years, n = 340) toward organic products. Young people, who already participate in household decisions and consume organic products, have not yet been recognized sufficiently in research. The Theory of Reasoned Action and discriminant analysis are used to explore relations of a number of variables and the complex field of factors influencing Viennese high school students' shopping behavior when shopping for organic products. Key findings include the importance of primary socialization in forming social norms and shaping behavior. Surprisingly, knowledge of organic products does not explain students' self-reported shopping behavior when shopping for organic products. Cultural patterns seem to be far more useful to predict behavior and attitudes toward organic products.
机译:2005年,进行了一项调查,调查了维也纳高中学生(14至20岁,n = 340)对有机产品的社会规范和态度。已经参与家庭决策并消费有机产品的年轻人尚未得到研究的充分认可。理性行为理论和判别分析用于探讨影响维也纳高中学生购物有机产品购物行为的多个变量和复杂因素域的关系。主要发现包括初级社会化在形成社会规范和塑造行为方面的重要性。令人惊讶的是,有机产品的知识并不能解释学生在购买有机产品时自我报告的购物行为。文化模式似乎对于预测有机产品的行为和态度更为有用。

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