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Applying the stage model of self-regulated behavioral change in a car use reduction intervention

机译:自我调节行为改变的阶段模型在减少汽车使用干预中的应用

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摘要

The stage model of behavioral change (SSCB, Bamberg, 2011, submitted for publication) conceptualizes behavioral change as a transition through the time-ordered sequence of four stages: predecision, pre-action, action, and postaction. This study uses a phone-based social marketing campaign aiming to promote motor car use reduction to demonstrate how SSCB can be used to develop intervention modules targeting the proposed stages. It further reports on a randomized control trial evaluating the effectiveness of the SSBC-based intervention and testing hypotheses derived from the SSBC on the mechanisms that mediate the intervention effects. Results showed that the stage-based intervention significantly reduced motor car use (d = 0.51). They also confirmed the hypothesis that the intervention triggers participants' transition to later, more action-oriented stages of behavioral change, and that this stage progression mediates the intervention effect on behavioral change. Limitations to the study's evaluation design are discussed along with implications for future research.
机译:行为改变的阶段模型(SSCB,Bamberg,2011,提交出版)将行为改变概念化为通过四个阶段的有序顺序的过渡:预先决定,预先行动,行动和后行动。这项研究使用基于电话的社交营销活动,旨在促进减少汽车使用,以展示如何使用SSCB开发针对所提议阶段的干预模块。它进一步报告了一项随机对照试验,该试验评估了基于SSBC的干预措施的有效性,并检验了从SSBC得出的关于介导干预效果的机制的假设。结果表明,基于阶段的干预显着减少了汽车的使用(d = 0.51)。他们还证实了以下假设:干预会触发参与者过渡到以后的行为改变的更多面向行动的阶段,并且这一阶段的进展会介导干预对行为改变的影响。讨论了研究评估设计的局限性以及对未来研究的影响。

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