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Identifying climate change interpretive communities in a large Australian sample

机译:在大量澳大利亚样本中确定气候变化解释性社区

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摘要

Australians vary considerably in their beliefs and responses to climate change, and addressing this diversity is an important challenge faced by climate change communicators. This study used audience segmentation analysis to identify the main climate change interpretive communities within Australia. A nationwide sample consisting of 3096 residents (aged 15-108 years, 47% male and 53% female) completed an online survey assessing a broad range of cognitive, affective, and behavioural constructs related to climate change. Latent profile analysis applied to the psychological variables suggested that this Australian sample consists of five distinct interpretive communities: Alarmed (26%), Concerned (39%), Uncertain (14%), Doubtful (12%), and Dismissive (9%). Validation analyses revealed that these groups differed in their: (1) behavioural responses to climate change, (2) consumption of climate change related media, and (3) preferences for energy policies. Recommendations are presented for developing more effective climate change communications by tailoring and targeting communications to specific interpretive communities.
机译:澳大利亚人对气候变化的信念和应对方式差异很大,应对这种多样性是气候变化传播者面临的重要挑战。这项研究使用受众细分分析来确定澳大利亚主要的气候变化解释社区。一项由3096名居民组成的全国性样本(年龄在15-108岁之间,男性占47%,女性占53%)完成了一项在线调查,评估了与气候变化有关的各种认知,情感和行为结构。对心理变量的潜在特征分析表明,该澳大利亚样本由五个不同的解释社区组成:惊恐(26%),关注(39%),不确定(14%),可疑(12%)和轻蔑(9%) 。验证分析表明,这些群体在以下方面有所不同:(1)对气候变化的行为反应;(2)与气候变化有关的媒介的消费;(3)能源政策的偏好。提出了通过针对特定解释性社区量身定制和针对性交流来发展更有效的气候变化交流的建议。

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