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Determinants of Export Marketing Research in Turkish Companies

机译：土耳其公司出口营销研究的决定因素

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摘要

The success of exporting companies largely depends on their marketing information systems. Acquiring and responding to market information are particularly important in the export marketing context, where changes in the macro environment are very rapid, thereby increasing the need for market information. Companies must collect different information about their foreign markets and analyze, interpret, and use the information to make sound decisions about which markets to enter, how to enter them, and how to satisfy the needs of these markets. The study presented in this article integrates previous work in the literature that has focused specifically- an in a piecemeal fashion- on the determination, acquisition and utilization of export-related information and data (decision support systems) into export information systems. It also examines the effects of organizational and exporting characteristics of the Turkish exporting companies on these variables. The paper offers conclusions, limitations and directions for further research.
机译：出口公司的成功很大程度上取决于其营销信息系统。在宏观环境变化非常迅速的出口营销背景下，获取和响应市场信息尤为重要，从而增加了对市场信息的需求。公司必须收集有关其国外市场的不同信息，并分析，解释和使用这些信息来做出关于进入哪个市场，如何进入这些市场以及如何满足这些市场需求的合理决策。本文介绍的研究整合了以前文献中的工作，这些文献专门（零碎地）集中于确定，获取和利用与出口有关的信息和数据（决策支持系统）到出口信息系统中。它还检查了土耳其出口公司的组织和出口特征对这些变量的影响。本文提供了结论，局限性和进一步研究的方向。

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