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首页> 外文期刊>Journal of Fashion Marketing and Management >Mass customization: points and extent of apparel customization
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Mass customization: points and extent of apparel customization

机译：大规模定制：服装定制的要点和范围

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Purpose – Mass customization (MC) is one of the changes for the US apparel industry that will provide a competitive advantage and offer products needed by consumers. However, as the points of customization and their extent of customization characterize business models including the process strategies to achieve a successful MC strategy, it is imperative to define the points of customization. The purpose of this research is to investigate and introduce the critical points of customization and their extent for apparel. Design/methodology/approach – An apparel industry survey together with case studies was used to collect information to test and support the hypothesis developed through the comprehensive literature review. Findings – Five critical points of apparel customization are defined. These points and their extents of customization are compared, analyzed and validated. It is suggested that the success and the capability of apparel MC will depend on how effectively a company can combine the defined points of customization and their extent of customization in pre-production, production and post-production of the apparel product. Research limitations/implications – The research findings of points of customization is for an apparel product. However, the concepts may be applied to products in other industries. Practical implications – The post-production customization point using current technologies is a popular practice for mass customization. However, to achieve a higher level or extent of customization such as design point of customization, it is essential to use advanced product development, manufacturing and processing technologies. Originality/value – The points of apparel customization and their extent of customization have not been studied before for the apparel MC domain. These points and extent of customization provide new insights into the mass customized apparel manufacturing and apparel MC business models.
机译：目的–大规模定制（MC）是美国服装行业的一项变革，它将提供竞争优势并提供消费者所需的产品。但是，由于定制点及其定制程度是业务模型的特征，包括实现成功的MC策略的流程策略，因此必须定义定制点。这项研究的目的是调查并介绍定制的关键点及其对服装的影响程度。设计/方法/方法–服装行业调查与案例研究一起用于收集信息，以测试和支持通过全面文献综述得出的假设。调查结果–定义了服装定制的五个关键点。比较，分析和验证了这些要点及其定制程度。建议服装MC的成功与能力将取决于公司在服装产品的生产前，生产中和生产后，如何有效地结合定义的定制点及其定制程度。研究局限性/含义-定制要点的研究发现适用于服装产品。但是，这些概念可以应用于其他行业的产品。实际意义–使用当前技术的后期制作定制点是大规模定制的流行做法。但是，为了达到更高的定制水平或程度，例如定制的设计点，必须使用先进的产品开发，制造和加工技术。原创性/价值–服装MC域之前尚未研究服装定制的要点及其定制程度。定制的这些点和范围为批量定制的服装制造和服装MC业务模型提供了新的见解。

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