The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception

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• 来源
  《Journal of Global Academy of Marketing Science》 |2011年第1期|p.32-44|共13页
• 作者

  Eun Mi Leea Seong-Yeon Parkb; Jae H. Paec;

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• 作者单位

  a Ewha Womans University, School of Business, Republic of Korea Phone: +82 19 254 6603 E-mail: b Ewha Womans University, School of Business, Republic of Korea Phone: +82 2 3277 2798 E-mail: c Ewha Womans University, School of Business, Republic of Korea Phone: +82 2 3277 3408 E-mail:;

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• 正文语种 eng
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