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首页> 外文期刊>Journal of interactive marketing >SYMBIAN: CUSTOMER INTERACTION THROUGH COLLABORATION AND COMPETITION IN A CONVERGENT INDUSTRY
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SYMBIAN: CUSTOMER INTERACTION THROUGH COLLABORATION AND COMPETITION IN A CONVERGENT INDUSTRY

机译：SYMBIAN：融合行业中通过合作和竞争的客户互动

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摘要

Symbian is a joint venture between Nokia, Sony-Ericsson, Motorola, Matsushita, Siemens, and Psion (a British software company) that licenses an open operating system (OS) for third-generation (3G) mobile information and communication services in hybrid mobile devices. Symbian OS is the first mover in this emerging market. Although Nokia, Ericsson, and Motorola are leading competitors in the mobile phone market, they are collaborators with respect to the market for mobile device operating systems. Symbian directly competes with the late mover, Microsoft's Stinger, and the newly announced Smartphone 2002 mobile device operating systems. The mobile device operating system is at the heart of the convergence of computing, telecommunications, and mobility that results in hybrid mobile devices. In a convergent industry, the boundaries between traditional industries are blurred and, as new competitors emerge, traditional rules of competition are challenged. Firms need to compete effectively and to collaborate with one another at the same time by focusing on customer needs. Symbian is at the crossroads in the emerging convergent market of hybrid mobile devices. If the partner companies of Symbian succeed in this venture, they will win a major competitive battle against a formidable competitor, Microsoft. If they fail, they run the risk of losing their strong positions and even existence in their traditional mobile phone market.
机译：Symbian是诺基亚，索尼爱立信，摩托罗拉，松下，西门子和Psion（一家英国软件公司）之间的合资企业，该公司许可开放式操作系统（OS）用于混合移动中的第三代（3G）移动信息和通信服务。设备。 Symbian OS是这个新兴市场的先驱。尽管诺基亚，爱立信和摩托罗拉在移动电话市场上是领先的竞争对手，但它们在移动设备操作系统市场上却是合作者。 Symbian与后来者Microsoft的Stinger和新发布的Smartphone 2002移动设备操作系统直接竞争。移动设备操作系统是导致混合移动设备的计算，电信和移动性融合的核心。在融合产业中，传统产业之间的界限变得模糊，随着新竞争者的出现，传统竞争规则也面临挑战。公司需要通过关注客户需求来进行有效竞争并同时相互协作。 Symbian在新兴的混合移动设备融合市场中处于十字路口。如果Symbian的合作伙伴公司成功完成这项业务，它们将赢得与强大竞争对手Microsoft的重大竞争。如果他们失败了，他们将冒着失去自己的优势甚至在传统手机市场生存的风险。

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