• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of internet law >DEALING WITH UNSOLICITED COMMERCIAL EMAILS: A GLOBAL PERSPECTIVE
【24h】

DEALING WITH UNSOLICITED COMMERCIAL EMAILS: A GLOBAL PERSPECTIVE

机译：处理不请自来的商业电子邮件：全球视野

获取原文
获取原文并翻译 | 示例
       
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Anti-spam activists favoring anti-spam laws believe technology improvements and anti-spam software will not alone address spam issues since technology alone will not be able to hold spammers accountable but that the law will. On the other hand, the anonymity of the Internet may sometimes make it difficult to track down the source, therefore making anti-spam laws ineffective if spam victims are in no position to enforce these laws. The FTC has recently asked US Congress for new powers that would let it cooperate closely with other governments and prosecute domestic and overseas spammers more readily. The FTC would be granted with the power to serve secret requests for subscriber information on ISPs, peruse FBI criminal databases, and exchange sensitive information with foreign law enforcement agencies. On an individual basis, e-marketers, in order to distinguish themselves from spammers, can develop business practices relating to the handling of personal information in an ethical manner. They should properly disclose to their customers what their unsolicited email policy is and undertake to avoid illegally collecting email addresses. They should ensure that they respect the interests and choices of customers by only sending email advertisements to users who have either agreed to receive such marketing or with whom the e-marketer has a pre-existing relationship. In addition, e-marketers should ensure that their marketing messages indicate the name of the distributor and disclose the identity of the marketer and the content of the message in the subject title, while providing the online user with an adequate procedure to opt out.
机译：支持反垃圾邮件法律的反垃圾邮件活动家认为，技术改进和反垃圾邮件软件不会仅解决垃圾邮件问题，因为仅靠技术将无法使垃圾邮件发送者承担责任，而法律将对此负责。另一方面，Internet的匿名性有时可能使查找源变得困难，因此，如果垃圾邮件受害者无法执行这些法律，则使反垃圾邮件法律无效。美国联邦贸易委员会（FTC）最近要求美国国会提供新的权力，使其可以与其他政府紧密合作，并更容易起诉国内外的垃圾邮件发送者。联邦贸易委员会将有权处理有关ISP上订户信息的秘密请求，仔细研究FBI犯罪数据库，并与外国执法机构交换敏感信息。为了从垃圾邮件发送者中脱颖而出，电子市场营销人员可以个体化地发展与道德处理个人信息有关的商业惯例。他们应适当向客户披露其不请自来的电子邮件策略是什么，并承诺避免非法收集电子邮件地址。他们应确保仅通过向那些同意接受此类营销或与电子营销商已经存在关系的用户发送电子邮件广告，来确保尊重客户的利益和选择。此外，电子营销人员应确保其营销消息中注明分销商的名称，并在主题标题中披露营销人员的身份和消息内容，同时为在线用户提供退出的适当程序。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号