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Evolving Consumption Patterns of Various Information Media via Handheld Mobile Devices

机译:手持移动设备对各种信息媒体的消费模式的演变

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摘要

This study examines diverse information media in order to identify those formats that are most suitable for consumption via handheld mobile devices, namely, smartphones and tablets. The preferences of the users are measured objectively by analyzing actual data of their relative use of handheld mobile devices and personal computing (PC) desktop devices, including laptops and notebooks, for consumption of information presented in various formats. Our findings are based on Google Analytics pageview data of five course Websites during a period of three semesters, by 11,557 undergraduate students. M-learning contexts were chosen, since in a learning environment the interests of information providers (i.e., the instructors) are in accord with those of the information consumers (i.e., the students), whereas in commercial settings there may be conflicts of interests. Our findings demonstrate that although about 90% of the pageviews were via PC devices, the rate of smartphone use for consuming learning content in diverse information media is gradually increasing as time goes by, whereas the rate of tablet use for these purposes is stagnant. The most promising direction for smartphone development, emanating from the findings, is online video content.
机译:这项研究检查了各种信息媒体,以确定最适合通过手持移动设备(即智能手机和平板电脑)使用的格式。通过分析其相对使用手持式移动设备和个人计算(PC)台式设备(包括笔记本电脑和笔记本电脑)的相对使用情况的实际数据,来客观地衡量用户的喜好,以消费各种格式的信息。我们的发现是基于三个学期的五个课程网站在11个学期内的11557名学生的Google Analytics(分析)综合浏览量数据。选择了M学习环境,因为在学习环境中信息提供者(即讲师)的利益与信息消费者(即学生)的利益相一致,而在商业环境中则可能存在利益冲突。我们的发现表明,尽管大约90%的网页浏览是通过PC设备进行的,但随着时间的流逝,智能手机用于在各种信息媒体中消费学习内容的比率正在逐渐增加,而用于这些目的的平板电脑的比率却停滞不前。调查结果表明,智能手机发展的最有希望的方向是在线视频内容。

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