The Consumption Experience-Something New, Something Old, Something Borrowed, Something Sold: Part 4

Morris B. Holbrook

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The Consumption Experience-Something New, Something Old, Something Borrowed, Something Sold: Part 4

机译：消费体验-新的东西，旧的东西，借来的东西，售出的东西：第4部分

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This essay presents the final installment of a four-part review that has covered the recent burgeoning crop of managerial self-help books on the subject of experiential marketing. Specifically, beginning with the last three issues and concluding with the present issue of the Journal of Macromarketing in a series of four installments, this review essay explores marketing applications and macromarketing repercussions of the consumption experience as something new, something old, something borrowed, and—most of all, in the hands of the experiential marketing gurus—something sold.

机译：本文提供了一个由四部分组成的综述的最后一部分，该综述涵盖了有关体验式营销这一主题的自助管理书籍的新兴领域。具体来说，从最后三期开始，到本期《宏观市场营销期刊》（共四期）结束，本评论文章探讨了消费经验的营销应用和宏观营销的影响，包括新事物，旧事物，借用事物以及新事物。 -最重要的是，由经验丰富的营销专家掌握-出售了一些东西。

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《Journal of macromarketing》 |2007年第3期|p.303-319|共17页
作者
Morris B. Holbrook;
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Columbia University;

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正文语种 eng
中图分类贸易经济;
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1. The Consumption Experience—Something New, Something Old, Something Borrowed, Something Sold: Part 3 [J] . Morris B. Holbrook Journal of macromarketing . 2007,第2期

机译：消费体验-新的东西，旧的东西，借来的东西，售出的东西：第3部分
2. The Consumption Experience—Something New, Something Old, Something Borrowed, Something Sold: Part 1 [J] . Morris B. Holbrook Journal of macromarketing . 2006,第2期

机译：消费体验-新的东西，旧的东西，借来的东西，售出的东西：第1部分
3. Norilsk Nickel sold 136,400 tonnes of nickel in H1; borrowed some metal on exchange [J] . Russia & CIS Metals & Mining Weekly . 2011,第29期

机译：Norilsk Nickel在上半年售出136,400吨镍;在交易所借了一些金属
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5. Can you borrow from an already borrowed from number? Insights into second graders' knowledge of place value [D] . Johnson, Tracy L. 2007

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7. If only I could borrow more ! Production and consumption credit constraints in the Philippines [O] . Godquin Marie, Sharma Manohar 2005

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The Consumption Experience-Something New, Something Old, Something Borrowed, Something Sold: Part 4

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