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首页> 外文期刊>Journal of macromarketing >Some Macromarketing Thoughts on Recent Natural and Human-Induced Disasters
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Some Macromarketing Thoughts on Recent Natural and Human-Induced Disasters

机译：关于近期自然和人为灾难的一些宏观营销思想

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摘要

Big events of our time provide opportunities to reflect on the relevance of our discipline and its focus. The focus of macromarketing is big, complex, and systemic issues, the interplay of marketing and society, and ultimately, improvements to life quality for large numbers of stakeholders affected by marketing systems. Few, if any, recent events were/are bigger—with more complex and systemic repercussions—than the War in Iraq and the tsunami that swept across the Indian Ocean. The former drags on at considerable human, economic, social, and political costs; the latter devastated coastal regions of several countries and killed perhaps as many as 300,000 people. Both have left marketing systems in shambles. The causes and global effects of these cataclysms can be difficult to comprehend, yet our humanity drives us to try to understand and to do something, to assuage the suffering, and to prevent future disasters.
机译：我们那个时代的重大事件提供了机会来反思我们学科的相关性及其重点。宏观营销的重点是大，复杂和系统性的问题，营销与社会的相互作用，最终是改善受营销系统影响的众多利益相关者的生活质量。发生在伊拉克战争和席卷印度洋的海啸中，很少有（如果有的话）最近发生的事件（具有更复杂，更系统的影响）更大或更复杂。前者拖累了巨大的人力，经济，社会和政治成本。后者摧毁了多个国家的沿海地区，并造成多达30万人丧生。两者都使营销系统陷入混乱。这些灾难的成因和全球影响可能难以理解，但是我们的人类驱使我们尝试理解和做些事情，减轻痛苦并预防未来的灾难。

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