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首页> 外文期刊>Journal of management education >Taking Your Talents to Business Communications: Analyzing Effective Communication Through LeBron James's Career Moves
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Taking Your Talents to Business Communications: Analyzing Effective Communication Through LeBron James's Career Moves

机译：利用人才进行商务沟通：通过勒布朗·詹姆斯的职业生涯分析有效的沟通

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摘要

We describe an in-class activity that helps students improve their skills in media selection and use to reinforce effective communication. The activity builds on media richness and channel expansion theories through an examination of the media selection and use of NBA athlete LeBron James and Cleveland Cavaliers majority owner Dan Gilbert during James's career moves. We utilize three minicase studies highlighting James's and Gilbert's videos and open letters. We provide guidelines for preparing and implementing the activity and present students' reactions through their in-class participation and quantitative survey responses. Student evaluations, collected from both a required undergraduate course and a graduate elective course, indicate that students found this activity engaging and effective in achieving the learning objectives. In addition to business communication courses, this in-class activity may be used in other courses including organizational behavior, introduction to business and management, leadership, human resources management, introduction to public relations, and crisis management.
机译：我们描述了一项课堂活动，可帮助学生提高他们在媒体选择和使用中的能力，以加强有效的沟通。该活动通过检查媒体的选择以及在詹姆斯职业生涯期间对NBA运动员勒布朗·詹姆斯和克利夫兰骑士队的大老板丹·吉尔伯特的使用，建立在媒体丰富度和渠道扩展理论的基础上。我们利用三个小案例研究重点介绍了詹姆斯和吉尔伯特的视频和公开信。我们提供准备和实施活动的指南，并通过他们的课堂参与和定量调查回应来介绍学生的反应。从要求的本科课程和研究生选修课程中收集的学生评估表明，学生发现这项活动对实现学习目标具有吸引力并有效。除商务交流课程外，该课堂活动还可用于其他课程，包括组织行为，商务与管理入门，领导力，人力资源管理，公共关系入门和危机管理。

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