The Role of Trade Associations in Market Discourse and Cognition

Kahl Steven J.

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The Role of Trade Associations in Market Discourse and Cognition

机译：行业协会在市场话语和认知中的作用

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This dialog examines the role that trade associations play in influencing the cognitive interpretations that develop within markets. It identifies how trade associations can enable cognition by providing a space for discourse as well as influence its outcome by playing an active role in the unfolding discourse. Taking account of trade associations within can broaden our understanding of how and why cognitive interpretations form within markets.

机译：此对话检查了贸易协会在影响市场内部发展的认知解释中的作用。它确定了贸易协会如何通过提供话语空间以及通过在正在展开的话语中发挥积极作用来影响其结果来实现认知。考虑内部的贸易协会可以拓宽我们对认知解释如何以及为什么在市场内形成的理解。

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来源
《Journal of Management Inquiry》 |2018年第1期|13-15|共3页
作者
Kahl Steven J.;
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作者单位

Dartmouth Coll, Tuck Sch Business, 100 Tuck Hall, Hanover, NH 03755 USA;

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原文格式 PDF
正文语种 eng
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关键词
trade associations; Cognition;

机译：行业协会;认知;

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The Role of Trade Associations in Market Discourse and Cognition

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