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Strategy as Discourse: Its Significance, Challenges and Future Directions

机译：作为话语的策略：其意义，挑战和未来方向

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摘要

Strategic management in organizations is to a significant extent discursive and rhetorical in nature. First, strategic management is a discipline - an institutional discourse - with a particular history. This discipline has developed its own social codes and knowledge that revolve around specific concepts (theories / models). These concepts are discursive constructions that both enable and constrain organizational strategizing and other action. The knowledge of these concepts has also become a symbol of profession-alization and competence in organizations, with important implications for organizational power relations and subjectivity construction. Second, strategizing in organizations is based on discursive and rhetorical work. This involves specific vocabularies, rhetorical strategies, storytelling, and metaphors.
机译：组织中的战略管理在很大程度上具有话语性和修辞性。首先，战略管理是一门具有特定历史的学科-一种机构话语。该学科已经发展出自己的社会规范和知识，这些规范和知识围绕特定的概念（理论/模型）。这些概念是话语结构，既可以实现也可以限制组织的战略制定和其他行动。这些概念的知识也已成为组织中职业化和能力的象征，对组织权力关系和主观性建设具有重要意义。其次，组织战略是基于话语和修辞工作。这涉及特定的词汇，修辞策略，讲故事和隐喻。

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