The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study

Graham Hankinsona*

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The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study

机译：衡量品牌定位，对其绩效的影响以及在目的地品牌背景下领导者的作用：一项探索性研究

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《Journal of Marketing Management》 |2012年第8期|p.974-999|共26页
作者
Graham Hankinsona*;
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The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study

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