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首页> 外文期刊>Journal of the National Research Council of Thailand. Social science >CONVERGENT BUSINESS STRATEGY FOR HOSPITALS AND HOTELS : THE ROLES OF INFORMATION AND CONFIDENT SYSTEMS
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CONVERGENT BUSINESS STRATEGY FOR HOSPITALS AND HOTELS : THE ROLES OF INFORMATION AND CONFIDENT SYSTEMS

机译：医院和酒店的统一业务策略：信息和机密系统的作用

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摘要

Innovative business strategies like Hospitel, Long Stay, and Homecare Service allow the convergence of some aspects of hospital and hotel operations so as to achieve competitive advantage. However, the roadmap to implement these strategies can be quite challenging as is evident in a series of surveys and in - depth interviews of both small and large hospitals and hotels, government agencies, industrial associations, and software vendors in Thailand. The findings show that majority of these organizations have information systems that are aligned with these innovative strategies and confident support systems that are more than adequate. However, sources indicate that, except for very large hospitals, these convergent strategies are a bit too innovative for this developing economy. Although some common factors, such as cost / benefit considerations, the need for service minded personnel and a lack of supportive government regulations have played a role in strategy implementation. A very important precondition to the willingness to adopt these convergent strategies is to the changing of the basic beliefs of stakeholders, so as : to convince hospital patrons that the hospitals are not the only places for health restoration, and on the same token, the hotel customers also belief that the hotels can be more than the places of enjoying and relaxation.
机译：像Hospitel，Long Stay和Homecare Service这样的创新业务战略可以使医院和酒店运营的某些方面融合在一起，从而获得竞争优势。但是，实施这些策略的路线图可能非常具有挑战性，这在泰国的小型和大型医院和酒店，政府机构，行业协会和软件供应商进行的一系列调查和深度访谈中可以明显看出。调查结果表明，这些组织中的大多数组织都拥有与这些创新战略相一致的信息系统，并且拥有足够的自信支持系统。但是，消息来源指出，除了超大型医院外，这些融合战略对于这个发展中的经济体来说有点太创新了。尽管一些常见因素（例如成本/收益方面的考虑），需要具有服务意识的人员以及缺乏支持性的政府法规在战略实施中发挥了作用。愿意采用这些融合策略的一个非常重要的前提是改变利益相关者的基本观念，以便：使医院的顾客相信医院不是恢复健康的唯一场所，并且同样地，酒店客户还认为，酒店不仅仅可以是享受休闲的地方。

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