On the Evolutionary Bases of Consumer Reinforcement

MICHAEL NICHOLSON; SARAH HONG XIAO

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On the Evolutionary Bases of Consumer Reinforcement

机译：论强化消费者的进化基础

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This article locates consumer behavior analysis within the modern neo-Darwinian synthesis, seeking to establish an interface between the ultimate-level theorizing of human evolutionary psychology and the proximate level of inquiry typically favored by operant learning theorists. Following an initial overview of the central tenets of neo-Darwinism, the article draws upon the evolutionary psychology literature on consumption in order to reinterpret utilitarian and informational reinforcement, exploring the ways in which current consumer learning may be shaped by past natural and sexual selection pressures within contexts as diverse as food choice, preference for popular music genres, and conspicuous consumption activities.

机译：本文将消费者行为分析置于现代新达尔文主义的综合内，力图在人类进化心理学的最终层次理论与操作学习理论家通常偏爱的最接近询问之间建立接口。在对新达尔文主义的主要原则进行初步概述之后，本文借鉴了有关消费的进化心理学文献，以重新解释功利主义和信息强化，探索了过去的自然选择和性选择压力可能影响当前消费者学习的方式。在各种食物选择，对流行音乐类型的偏爱以及明显的消费活动等各种背景下进行。

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来源
《Journal of organizational behavior management》 |2010年第2期|P.127-144|共18页
作者
MICHAEL NICHOLSON; SARAH HONG XIAO;
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作者单位

Durham Business School, Durham University, Mill Hill Lane, Durham DH1 3LB, UK;

rnDurham University, Durham, United Kingdom;

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原文格式 PDF
正文语种 eng
中图分类
关键词
consumer behavior; evolution; neo-darwinism; radical behaviorism; reinforcement;

机译：消费者行为;演化;新达尔文主义激进的行为主义;加强;

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On the Evolutionary Bases of Consumer Reinforcement

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