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Idea Selection in Web-Enabled Ideation Systems

机译：基于Web的构思系统中的构思选择

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Organizations increasingly implement web-enabled ideation systems to involve the diverse crowd of distributed employees in ideation. While recent studies have started to investigate which types of data generated in these systems can support managers in their selection decisions, less attention has been placed on the crowd of contributors and the idea itself. Building on team diversity and information processing literatures, this study extends current research by examining how contributors' knowledge diversity, the framing of their feedback (positive and negative), and the degree of idea elaboration influence selection decisions in web-enabled ideation systems. Understanding the role of contributors is arguably important considering that the increasing integration of community functionalities enables employees to participate not only by generating ideas, but also by offering different types of knowledge and feedback to others' ideas, thus giving rise to new forms of online participation. At the same time, individuals' abilities and efforts invested in the formulation of ideas are claimed to influence how managers evaluate them, an aspect that has received limited attention in these online settings. This study is based on a rich and extensive data set of 726 ideas and 2925 comments submitted by employees to an online ideation platform of a large European firm over the course of 16 months. The findings reveal that different forms of contributors' diversity and the framing of their feedback have differential effects on idea selection. Ideas attracting contributors from different functional domains are more likely to be selected by managers, while geographic diversity does not have a significant effect on selection. Moreover, feedback that is negatively framed tends to decrease the selection chances of an idea. Finally, ideas with an optimal degree of elaboration are more likely to be selected by managers for funding. Implications for both innovation management research and practitioners are discussed.
机译：组织越来越多地实现基于Web的构思系统，以使分散的员工群体参与构思。尽管最近的研究已经开始研究在这些系统中生成的哪些类型的数据可以支持管理人员的选择决策，但对贡献者群体和想法本身的关注却较少。在团队多样性和信息处理文献的基础上，本研究通过检查贡献者的知识多样性，反馈的框架（正面和负面）以及构想的程度如何影响基于Web的构想系统中的选择决策，扩展了当前的研究范围。考虑到社区功能的日益集成使员工不仅可以通过产生想法，而且还可以通过提供不同类型的知识和对他人想法的反馈来参与，因此理解贡献者的角色非常重要，因为这可以产生新的在线参与形式。同时，据称个人在构思方面投入的能力和精力会影响管理人员对其进行评估的方式，在这些在线环境中，这一方面受到的关注有限。这项研究基于16个月的时间内，员工向大型欧洲公司的在线构思平台提交的726个构思和2925条评论的丰富而广泛的数据集。研究结果表明，不同形式的贡献者的多样性及其反馈框架对创意选择有不同的影响。管理者更可能选择吸引来自不同职能领域的贡献者的想法，而地理多样性对选择没有太大影响。而且，负面构架的反馈往往会减少想法的选择机会。最后，管理者更可能选择具有最佳阐述度的想法来筹集资金。讨论了对创新管理研究和从业人员的影响。

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