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首页> 外文期刊>Journal of product innovation management >Building a Measurement Model for Market Visioning Competence and Its Proposed Antecedents: Organizational Encouragement of Divergent Thinking, Divergent Thinking Attitudes, and Ideational Behavior
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Building a Measurement Model for Market Visioning Competence and Its Proposed Antecedents: Organizational Encouragement of Divergent Thinking, Divergent Thinking Attitudes, and Ideational Behavior

机译：建立市场愿景能力及其提议的前提的度量模型：发散思维，发散思维态度和思想行为的组织鼓励

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摘要

The overall question that this research seeks to answer is the following: Are there individual and/or organizational resources related to divergent thinking that enhance or inhibit the firm's market visioning competence in the case of radical innovation? In order to answer this question, in this paper, the key focus is on the realm of potential divergent thinking-related resources that the firm may possess and access to aid in the creation and development of an effective market visioning competence. In particular, individual-level factors related to divergent thinking capabilities and, at the organizational level, encouragement of such capabilities, are investigated. Specifically, we propose that two organizational-level factors related to organizational encouragement of divergent thinking (encouraging ideas and encouraging diversity), two individual-level divergent thinking attitudes factors (openness and ability to move from divergent thinking to convergent thinking efficiently and effectively), one individual-level ideational behavior factor (ability to generate new ideas), and a further individual cognitive factor (need for cognition) have direct impacts on market visioning competence. Scales are then developed and tested for measuring these potential antecedents, and they are included in a measurement model with market visioning competence to enable further research.
机译：这项研究试图回答的总体问题如下：在根本性创新的情况下，是否存在与发散思维相关的个人和/或组织资源，这些资源会增强或抑制公司的市场愿景能力？为了回答这个问题，在本文中，重点是公司可能拥有的与思维相关的潜在差异资源领域，并可以用来帮助创建和发展有效的市场愿景能力。特别是，研究了与不同思维能力有关的个人层面因素，以及在组织层面上对这种能力的鼓励。具体来说，我们提出与组织鼓励发散性思维（鼓励思想和鼓励多样性）相关的两个组织级因素，两个个人级别发散性思维态度因素（开放性和有效地从发散性思维转变为收敛性思维的能力），一个个人层面的观念行为因素（产生新想法的能力），另一个个人认知因素（需要认知）直接影响市场愿景能力。然后开发秤并进行测试，以测量这些潜在的前因，并将它们包含在具有市场视野能力的测量模型中，以进行进一步的研究。

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