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首页> 外文期刊>Journal of product innovation management >Examining Proactive Strategic Decision-Making Flexibility in New Product Development
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Examining Proactive Strategic Decision-Making Flexibility in New Product Development

机译：检查新产品开发中的主动战略决策灵活性

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While strategic flexibility is widely accepted as a prerequisite for a firm's success, its application in strategic decision making to a firm's new product development (NPD) activities is limited to only a few studies. Furthermore, many organizations still have difficulties creating proactive strategic flexibility in their decision-making processes. Past research studies have largely ignored the relationship between strategic decision-making flexibility and firms' resources and/or capabilities and success in the context of NPD. This study advances strategic flexibility by adopting the proactive approach of NPD decision-making flexibility and by examining its role in translating organizational resources and capabilities into NPD success. This study draws upon the resources, capabilities (i.e., flexibility), and performance framework to show how proactive strategic decision-making flexibility plays a crucial role in developing new products that can create new opportunities and comply with market needs. Therefore, this research aims to (1) develop an operational definition of strategic decision-making flexibility and (2) propose a framework to understand the drivers and the subsequent new product performance outcomes of strategic decision-making flexibility. This study adopts the proactive perspective of strategic decision-making flexibility and defines it as a capability that enables firms to develop NPD strategies to respond to future changes in the environment. The analysis, based on data collected from 103 European firms, shows that that the effects of long-term orientation, strategic planning, internal commitment, and innovative climate on proactive strategic decision-making flexibility are significant. The findings indicate specifically the roles of both champions and gatekeepers, who infuse a firm's knowledge with a clear understanding of its resources, constraints, and market needs, thereby enhancing decision makers' motivation to behave proactively to precipitate transformation. The results also reveal a positive association between proactive strategic decision-making flexibility and NPD performance outcomes. As such, strategic flexibility provides firms with an ability to adapt to changing environments and to create new market opportunities, product, and technological arenas, and to deliver successful new products. When firms open new market, technological, and product arenas, they can easily foresee their new demands and changes and successfully deliver new products, meeting customer needs/demands, and offering benefits such as quality, cost, and timeliness. This study therefore provides a valuable reference point for future research in strategic decision-making flexibility in NPD.
机译：尽管战略灵活性已被公认为是企业成功的前提，但其在战略决策中对企业新产品开发（NPD）活动的应用仅限于几项研究。此外，许多组织仍然难以在决策过程中建立主动的战略灵活性。过去的研究在NPD的背景下很大程度上忽略了战略决策灵活性与公司资源和/或能力与成功之间的关系。这项研究通过采用NPD决策灵活性的积极方法并研究其在将组织资源和能力转化为NPD成功方面的作用来提高战略灵活性。这项研究借鉴了资源，功能（即灵活性）和绩效框架，以显示积极的战略决策灵活性如何在开发可创造新机会并符合市场需求的新产品中发挥至关重要的作用。因此，本研究旨在（1）制定战略决策灵活性的运营定义，以及（2）提出一个框架，以了解战略决策灵活性的驱动因素和随后的新产品绩效结果。这项研究采用了战略决策灵活性的前瞻性观点，并将其定义为使公司能够制定NPD战略以应对未来环境变化的能力。根据从103家欧洲公司收集的数据进行的分析表明，长期定位，战略计划，内部承诺和创新氛围对主动的战略决策灵活性具有重大影响。研究结果明确表明了拥护者和守门人的角色，他们通过清楚地了解公司的资源，约束和市场需求来注入公司的知识，从而增强了决策者主动采取行动促进变革的动力。结果还揭示了积极的战略决策灵活性与NPD绩效之间的正相关。这样，战略灵活性为企业提供了适应不断变化的环境，创造新的市场机会，产品和技术领域以及交付成功的新产品的能力。当公司打开新的市场，技术和产品领域时，他们可以轻松地预见其新的需求和变化，并成功交付新产品，满足客户需求/需求，并提供诸如质量，成本和及时性等收益。因此，本研究为NPD战略决策灵活性的未来研究提供了有价值的参考点。

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