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首页> 外文期刊>Journal of product innovation management >Perceptions of Industrial Design: The 'Means' and the 'Ends'
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Perceptions of Industrial Design: The 'Means' and the 'Ends'

机译：工业设计的感知：“手段”与“目的”

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It is widely accepted that industrial design can play an important role in the development of innovative products, but integrating design-thinking into new product development (NPD) is a challenge. This is because industrial designers have very different perspectives and goals than the other members of the NPD team, and this can lead to tensions. It has been postulated that the communications between NPD managers and industrial designers are made more difficult because each group uses very different language. This research made the first empirical investigation of the language used by designers and managers in describing "good" and "poor" industrial design. In-depth interviews were conducted with a sample of 19 managers and industrial designers at five leading companies. Multiple sources of data were utilized, including the repertory grid technique to elicit the key attributes of design, from the perspective of managers and designers. Using a robust, systematic coding approach to maximize the validity and reliability of qualitative data analysis, it was established that managers and industrial designers do not use a completely different vocabulary as previously supposed. Rather, it was found that managers and industrial designers use some common terms augmented by additional terms that are specific to each group: managers are commercially orientated in the "ends" they want to achieve and designers perceive more antecedents ("means") necessary to achieve their "ends"-iconic design. This research led to a grounded conceptual model of the role of design, as perceived by managers and industrial designers. The implications of the results achieved are wide: they indicate how managers and designers can interact more productively during NPD; they highlight the need for more research on the language of designers and managers; and they point to issues that need to be covered in the education of industrial designers. Finally, this work suggests how managers and designers can engage in a more fruitful dialogue that will help to make NPD more productive.
机译：工业设计可以在创新产品的开发中发挥重要作用，这一点已被广泛接受，但是将设计思想融入新产品开发（NPD）是一个挑战。这是因为工业设计师与NPD团队的其他成员具有截然不同的观点和目标，这可能导致紧张关系。据推测，NPD经理和工业设计师之间的交流变得更加困难，因为每个小组使用的语言都非常不同。这项研究是对设计人员和管理人员用来描述“良好”和“较差”工业设计的语言的首次实证研究。对来自五家领先公司的19位经理和工业设计师的样本进行了深入采访。从管理者和设计师的角度出发，利用了多种数据源，包括库格式技术来得出设计的关键属性。通过使用鲁棒的系统编码方法来最大化定性数据分析的有效性和可靠性，可以确定管理人员和工业设计人员不会使用以前完全不同的词汇。相反，发现管理人员和工业设计师使用一些通用术语，并在每个组中添加特定的附加术语：管理人员在商业上针对他们想要实现的“目标”，而设计人员则认为需要更多的前提条件（“手段”）实现他们的“目标”图标设计。这项研究得出了管理者和工业设计师认为的设计角色的扎实概念模型。所取得成果的含义是广泛的：它们表明管理人员和设计师如何在NPD期间更有效地进行互动；他们强调需要对设计师和经理的语言进行更多研究；他们指出了工业设计师教育中需要解决的问题。最后，这项工作提出了管理者和设计者如何进行更富有成果的对话，这将有助于提高NPD的生产率。

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  • 来源
    《Journal of product innovation management》 |2012年第5期|p.687-704|共18页
  • 作者

    Pietro Micheli; Joe Jaina; Keith Goffin; Fred Lemke; Roberto Verganti;

  • 作者单位

    Pietro Micheli, Centre for Business Performance, Cranfield School of Management, Cranfield MK43 OAL, UK;

    Pietro Micheli, Centre for Business Performance, Cranfield School of Management, Cranfield MK43 OAL, UK;

    Pietro Micheli, Centre for Business Performance, Cranfield School of Management, Cranfield MK43 OAL, UK;

    Pietro Micheli, Centre for Business Performance, Cranfield School of Management, Cranfield MK43 OAL, UK;

    Pietro Micheli, Centre for Business Performance, Cranfield School of Management, Cranfield MK43 OAL, UK;

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