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首页> 外文期刊>Journal of product innovation management >The Vital Role of Problem-Solving Competence in New Product Success
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The Vital Role of Problem-Solving Competence in New Product Success

机译：解决问题的能力在新产品成功中的重要作用

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Problem solving, a process of seeking, defining, evaluating, and implementing the solutions, is considered a converter that can translate organizational inputs into valuable product and service outputs. A key challenge for the product innovation community is to answer questions about how knowledge competence and problem-solving competence develop and sustain competitive advantage. The objective of this study is to theoretically examine and empirically test an existing assumption that problem-solving competence is an important variable connecting market knowledge competence with new product performance. New product projects from 396 firms in the high-technology zones in China were used to test the study's theoretical model. The results first indicate that problem-solving speed and creativity matter in new product innovation performance by playing mediator roles between market knowledge competence and positional advantage, which in turn sustains superior performance. This new insight suggest that mere generation of market knowledge and having a marketing-research and development (R&D) interface will not affect new product performance unless project members have the ability to use the information and to interact to identify and solve complex problems speedily and creatively. Second, these results suggest that different market knowledge competences (customers, competitors, and interactions between marketing and R&D) have distinct impacts on problem-solving speed and creativity (positive, negative, or none), which underscore the need to embrace a more fine-grained notion of market knowledge competence. The results also reveal that the relative importance of some of these relationships depends on the perceived level of turbulence in the environment. First, competitor knowledge competence decreases problem-solving speed when perceived environmental turbulence is low but enhances problem-solving speed when perceived turbulence is high. Second, competitor knowledge competence has a positive relationship with new product performance when the environmental turbulence is high but no relationship when the environmental turbulence is low. Third, the positive relationship between problem-solving speed and product advantage is stronger when the perceived environmental turbulence is high than when it is low, which implies that problem solving is more important for creating product advantage when environmental turbulence is high and change is fast and unpredictable. Fourth, the negative relationship between problem-solving speed and new product performance is stronger when the perceived environmental turbulence is high than when it is low, which means that problem-solving speed is more harmful for new product performance when change is fast and unpredictable. And fifth, the positive relationship between product quality and new product performance is stronger when perceived environmental turbulence is low than when it is high, which implies that product quality may more likely lead to new product performance when the environment is stable and changes are easy to predict, analyze, and comprehend.
机译：解决问题是寻求，定义，评估和实施解决方案的过程，被认为是可以将组织投入转化为有价值的产品和服务产出的转换器。产品创新界面临的主要挑战是回答有关知识能力和解决问题能力如何发展和维持竞争优势的问题。这项研究的目的是从理论上检验和经验检验一个现有的假设，即解决问题的能力是将市场知识能力与新产品性能联系起来的重要变量。来自中国高科技园区的396家公司的新产品项目被用来检验该研究的理论模型。结果首先表明，解决问题的速度和创造力通过在市场知识能力和位置优势之间扮演中介者的角色，对新产品创新绩效至关重要，从而又维持了卓越的绩效。这种新的见解表明，仅生成市场知识并具有市场研究与开发（R＆D）界面就不会影响新产品的性能，除非项目成员具有使用信息并进行交互以快速，创造性地识别和解决复杂问题的能力。 。其次，这些结果表明，不同的市场知识能力（客户，竞争者以及市场营销与研发之间的互动）对解决问题的速度和创造力（积极，消极或无）有不同的影响，这凸显了接受更精细的需求的必要性。 -市场知识能力的概念。结果还表明，其中一些关系的相对重要性取决于环境中所感知的湍流程度。首先，竞争者的知识能力在感知到的环境动荡低时降低了解决问题的速度，但是在感知到的动荡时则提高了解决问题的速度。其次，当环境动荡较高时，竞争者的知识能力与新产品的性能成正相关，而当环境动荡较低时，竞争者的知识能力则与新产品性能没有正相关。第三，解决问题的速度与产品优势之间的正相关关系在感知的环境动荡较高时要强，而在低的情况下，这意味着在环境动荡较高且变化迅速且快速时，解决问题对于创造产品优势更重要。不可预料的。第四，当感知到的环境动荡较高时，解决问题的速度与新产品性能之间的负关系更强，而当感知到的环境动荡时，解决问题的速度与新产品的性能之间的负关系更强，这意味着当变更快速且不可预测时，解决问题的速度对新产品的性能更有害。第五，当感知到的环境动荡较低时，产品质量与新产品性能之间的正相关关系要强于正向关系，这意味着当环境稳定且易于变化时，产品质量更有可能导致新产品性能预测，分析和理解。

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