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The Impact of Product Modularity on New Product Performance:Mediation by Product Innovativeness

机译：产品模块化对新产品性能的影响：产品创新的中介

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摘要

In light of problem solving, system complexity, and dominant design theories, some researchers suggest that modular product design promotes product innovation through experimenting with many alternative approaches simultaneously. This leads to rapid trial-and-error learning and accelerates new product introduction. However, others argue that modular product design inhibits innovation because common modules can be overly reused, the degree of freedom for innovation is limited due to module compatibility, and knowledge sharing among module teams is weakened. There is no conclusive argument regarding the relationships between product modularity and new product performance, or between product innovativeness and new product performance.
机译：鉴于问题解决，系统复杂性和主导设计理论，一些研究人员建议模块化产品设计通过同时尝试多种替代方法来促进产品创新。这导致快速的反复试验学习，并加快了新产品的推出。但是，其他人则认为模块化产品设计会抑制创新，因为通用模块可能会过度使用，由于模块兼容性而限制了创新的自由度，并且削弱了模块团队之间的知识共享。关于产品模块化与新产品性能之间，或产品创新性与新产品性能之间的关系，没有定论。

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  • 来源
    《Journal of product innovation management》 |2011年第2期|p.270-284|共15页
  • 作者

    Antonio K. W. Lau; Richard C. M. Yam; Esther Tang;

  • 作者单位

    Antonio K. W. Lau, Innovation Policy Research Center, University of Tokyo, 2-11-16 Yayoi, Bunkyo-ku, Tokyo,Japan.;

    Antonio K. W. Lau, Innovation Policy Research Center, University of Tokyo, 2-11-16 Yayoi, Bunkyo-ku, Tokyo,Japan.;

    Antonio K. W. Lau, Innovation Policy Research Center, University of Tokyo, 2-11-16 Yayoi, Bunkyo-ku, Tokyo,Japan.;

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