Inviting the Amateurs into the Studio: Understanding How Consumer Engagement in Product Design Creates Value

C. Page Moreau

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Inviting the Amateurs into the Studio: Understanding How Consumer Engagement in Product Design Creates Value

机译：邀请业余爱好者进入工作室：了解消费者参与产品设计如何创造价值

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With consumers increasingly taking on the role of product designer, interesting and important avenues for new research are emerging. This article highlights two broad areas that researchers in both consumer behavior and product design may want to consider: (1) what constitutes consumer design and (2) what factors influence value creation when consumers assume responsibility for some or all of the design task.

机译：随着消费者越来越多地担当产品设计师的角色，新研究的有趣且重要的途径正在兴起。本文重点介绍了消费者行为和产品设计的研究人员可能要考虑的两个广泛领域：（1）构成消费者设计的要素；（2）当消费者承担部分或全部设计任务的责任时，哪些因素会影响价值创造。

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《Journal of product innovation management》 |2011年第3期|p.409-410|共2页
作者
C. Page Moreau;
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C. Page Moreau, UCB 419, Leeds School of Business, University of Colorado, Boulder 80309.;

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Inviting the Amateurs into the Studio: Understanding How Consumer Engagement in Product Design Creates Value

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