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首页> 外文期刊>Journal of product innovation management >Information Use and New Product Outcomes: The Contingent Role of Strategy Type
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Information Use and New Product Outcomes: The Contingent Role of Strategy Type

机译：信息使用和新产品成果：战略类型的偶然角色

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摘要

Information is an important resource for firms to develop new products successfully, and firms must rely on their ability to use information effectively. This research builds on information processing and contingency theories to explore the effect of firm strategy type and the conceptual and instrumental use of information on new product outcomes. Firms operating in high-tech industries are faced with high levels of uncertainty caused by rapidly evolving technologies. Consequently, creating innovative and successful products becomes particularly challenging. Past research examining organizational use of information points to the presence of strategic contingencies that may impact the new product outcomes that accrue to a firm. A cross-sectional study was conducted to examine how the impact of information use on new product outcomes varies by strategy type. Using data from 150 software-development firms based in a developing economy, the theoretical hypotheses proposed are tested. After controlling for environmental turbulence, the research results demonstrate that firms focusing on specific types of information use innovate successfully only when that information use is congruent with an appropriate strategic orientation. Specifically, the present study finds that prospector firms focusing on conceptual information use enhance both their new product performance and new product creativity outcomes, whereas analyzer firms enhance only their new product performance outcomes. A focus on instrumental information use has different effects for firms. Defender firms enhance both their new product performance and creativity outcomes only when focusing on instrumental information use. In contrast, prospector firms detract from their new product creativity outcomes, and analyzer firms reduce their new product performance outcomes when focusing on instrumental information use.
机译：信息是企业成功开发新产品的重要资源，企业必须依靠其有效使用信息的能力。这项研究建立在信息处理和权变理论的基础上，以探索公司战略类型以及信息对新产品成果的概念和工具使用的影响。在高科技行业中运作的公司面临着由快速发展的技术带来的高度不确定性。因此，创造创新和成功的产品变得特别具有挑战性。过去检查组织对信息的使用的研究表明，可能会影响公司产生的新产品成果的战略意外事件的存在。进行了一项横断面研究，以检查信息使用对新产品成果的影响如何随策略类型而变化。使用来自发展中经济体的150家软件开发公司的数据，对提出的理论假设进行了检验。在控制了环境动荡之后，研究结果表明，关注特定类型信息使用的公司只有在信息使用与适当的战略方向相吻合的情况下才能成功进行创新。具体而言，本研究发现，专注于概念信息使用的探矿公司可以增强其新产品绩效和新产品创造力成果，而分析公司仅可以增强其新产品绩效成果。注重工具信息的使用对公司有不同的影响。捍卫者公司只有在专注于工具信息的使用时，才能提高新产品的性能和创造力。相反，探矿公司降低了他们的新产品创造力成果，而分析公司则将重点放在工具信息的使用上降低了他们的新产品绩效成果。

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