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首页> 外文期刊>Journal of Revenue and Pricing Management >The relation between the producer and consumer price indices: a two-country study
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The relation between the producer and consumer price indices: a two-country study

机译：生产者价格指数和消费者价格指数之间的关系：一项两国研究

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摘要

Marketing managers are often in a dilemma about which pricing index to rely on while calculating the annual increase in the prices for their product. To provide insights that can reduce this dilemma, a critical comparison of the Producer Price index and consumer price index is called for. In this study, the relation between the Producer Price Index (PPI) and Consumer Price Index (CPI) was investigated through a comparison between Turkey and UK. Unlike many other previous studies, this study tried to determine the dominant pricing approach in an economy by examining the relation between the producer and consumer prices. In this context, VAR, impulse-response, variance decomposition, and Granger causality tests were used for the analyses of time series data. The results of study showed that there was bidirectional causality between the producer and consumer prices in both countries. Therefore, it was asserted that businesses in both countries generally apply mixed pricing approach. The results thus provide some interesting insights that can aid marketing managers in their pricing decisions.
机译：市场经理通常在计算其产品的年度价格增长时，要依靠哪个定价指数就陷入困境。为了提供可以减轻这种困境的见解，需要对生产者价格指数和消费者价格指数进行严格的比较。在这项研究中，通过土耳其和英国之间的比较研究了生产者价格指数（PPI）和消费者价格指数（CPI）之间的关系。与以前的许多其他研究不同，本研究试图通过检查生产者价格与消费者价格之间的关系来确定经济中的主导定价方法。在这种情况下，VAR，脉冲响应，方差分解和Granger因果关系测试用于分析时间序列数据。研究结果表明，两国生产者价格与消费者价格之间存在双向因果关系。因此，据称两国的企业普遍采用混合定价法。因此，结果提供了一些有趣的见解，可以帮助营销经理进行定价决策。

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