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Assessing the Risks of Insuring Reputation Risk

机译：评估声誉风险的风险

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摘要

Reputation risk is becoming increasingly important, especially with the rapidly growing influence of social media, heightened scrutiny on reputation risk by banking and insurance regulators, and reputation's impact on organizational value. Insurers have responded to this development only recently by offering new reputation risk insurance solutions. The aim of this article is to present the first detailed academic analysis of these new insurance policies, including examination of the risks insurers face in offering such coverage. We also offer a conceptualization of reputation risk in an insurance and risk management context with focus on exposures, perils, and hazards. Our analysis indicates that loss identification and measurement generate the greatest challenges to insurers in providing reputation risk coverage. Lack of experience as well as the complexity of the chain of reputation risk events related to reputation insurance coverage present insurers with significant challenges in making this a viable line of business.
机译：声誉风险变得越来越重要，尤其是随着社交媒体的影响力迅速增长，银行和保险监管机构对声誉风险的审查越来越严格以及声誉对组织价值的影响。保险公司直到最近才通过提供新的声誉风险保险解决方案来应对这一发展。本文的目的是对这些新的保险单进行首次详细的学术分析，包括检查保险公司在提供此类保险时面临的风险。我们还提供了在保险和风险管理环境中声誉风险的概念化，重点是暴露，风险和危害。我们的分析表明，损失识别和计量给保险公司提供声誉风险承保带来了最大的挑战。缺乏经验以及与声誉保险范围相关的声誉风险事件链的复杂性给保险公司带来了巨大挑战，使之成为可行的业务。

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  • 来源
    《The Journal of Risk and Insurance》 |2016年第3期|641-679|共39页
  • 作者

    Gatzert Nadine; Schmit Joan T.; Kolb Andreas;

  • 作者单位

    Univ Erlangen Nurnberg, Chair Insurance Econ & Risk Management, Lange Gasse 20, D-90403 Nurnberg, Germany;

    Univ Wisconsin, Risk Management & Insurance, 975 Univ Ave, Madison, WI 53706 USA;

    Univ Erlangen Nurnberg, Insurance Econ & Risk Management, D-90403 Nurnberg, Germany;

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