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首页> 外文期刊>Journal of risk research >Which food safety information sources do Italian consumers prefer? Suggestions for the development of effective food risk communication
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Which food safety information sources do Italian consumers prefer? Suggestions for the development of effective food risk communication

机译：意大利消费者更喜欢哪种食品安全信息来源？有效食品风险沟通的建议

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This study investigated which information sources Italian consumers use most frequently when they have a question about food safety in order to obtain useful insights to inform food risk communication. In 2011, a national survey was conducted targeting Italian people responsible for purchasing and preparing food for their households. Respondents' choices of information sources on food safety were correlated with their socio-demographic and behavioural characteristics, their levels of objective knowledge, their levels of trust towards some authorities and their levels of self-perception regarding risk exposure. Our data analysis identified those information channels that are most likely to reach Italians actively seeking information. Mass media (radio/televisionewspapers) were the most frequently used information source, followed by the Internet. Age, educational qualification, employment status, geographical area, family status and objective knowledge were the variables that influenced the choice for information sources used by the Italian population. The frequency of buying food products, the frequency of eating put and the frequency of cooking also showed a dependency relation. The profiles of those who actively seek information were also outlined. Among these, the Mass media users' and the Internet users' profiles were further analysed. Results show that Italian consumers do actively seek information about food safety, revealing that food safety continues to be a concern for the Italian consumers. Their interest in this topic represents an opportunity for public health authorities to address an audience of receptive consumers. Such information will be valuable in the design of targeted communication campaigns to increase consumers' knowledge and awareness of food safety issues and will help authorities to choose the most effective channels through which to deliver key messages.
机译：本研究调查了意大利消费者在有关食品安全问题时最常用的信息来源，以便获得有用的见解，以告知食物风险沟通。 2011年，进行了一个国家调查，针对意大利人，负责为家庭购买和准备食物。受访者对食品安全信息来源的选择与他们的社会人口和行为特征有关，他们的客观知识水平，他们对某些当局的信任程度及其对风险敞口的自我认识水平。我们的数据分析确定了最有可能达到意大利人的信息渠道积极寻求信息。大众媒体（无线电/电视/报纸）是最常用的信息来源，其次是互联网。年龄，教育资格认证，就业状况，地理区域，家庭状况和客观知识是影响意大利人口所使用的信息来源选择的变量。购买食品的频率，饮食频率和烹饪频率也表现出依赖关系。积极寻求信息的人的简档也概述了。其中，进一步分析了大众媒体用户和互联网用户的简档。结果表明，意大利消费者正在积极寻求有关食品安全的信息，揭示食品安全仍然是意大利消费者的关注。他们对本课题的兴趣是公共卫生当局为接受消费者观众提供的机会。这些信息在有针对性的沟通活动的设计中将有价值，以提高消费者的知识和对食品安全问题的认识，并有助于当局选择通过其提供关键信息的最有效的渠道。

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