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Stakeholders, Service, and the Future of University Press Publishing

机译:利益相关者,服务与大学出版社的未来

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Stakeholder theory is a useful framework for understanding any industry, and I contend that university presses should focus their energies and attention on managing stakeholders and creating value for stakeholders. But while this focus is necessary, it is not sufficient. I propose that a commitment to service through entrepreneurship underlies university press relationships with primary stakeholders. University presses should therefore (a) strategically seek the widest possible access for value-added content through (b) creative delivery channels in order to help scholarly communities of practice advance their teaching, learning, and research. This will, I hope, (d) result in sufficient revenue to allow the organization to grow and flourish (e) in order to serve communities of practice and the academy and society more effectively.
机译:利益相关者理论是理解任何行业的有用框架,我认为大学出版社应将其精力和注意力集中在管理利益相关者和为利益相关者创造价值上。但是,尽管有此重点是必要的,但还不够。我建议,通过企业家精神提供服务的承诺是大学与主要利益相关者之间的关系的基础。因此,大学出版社应(a)通过(b)创新的传播渠道,从战略上寻求尽可能广泛的增值内容,以帮助实践的学术团体提高其教学,学习和研究水平。我希望这将(d)带来足够的收入,以使该组织发展壮大(e)以便更有效地为实践社区以及学术界和社会服务。

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