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首页> 外文期刊>International journal of service industry management >What drives consumers to shop online? A literature review
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What drives consumers to shop online? A literature review

机译：是什么促使消费者在线购物？文献综述

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摘要

While a large number of consumers in the US and Europe frequently shop on the Internet, research on what drives consumers to shop online has typically been fragmented. This paper therefore proposes a framework to increase researchers' understanding of consumers' attitudes toward online shopping and their intention to shop on the Internet. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by exogenous factors and applies it to the online shopping context. The review shows that attitudes toward online shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and trust in online shopping.
机译：尽管美国和欧洲的大量消费者经常在Internet上购物，但是有关促使消费者在线购物的研究通常是零散的。因此，本文提出了一个框架，以提高研究人员对消费者对在线购物的态度及其在互联网上购物的意图的理解。该框架以技术接受模型（TAM）的构造为基础，并通过外生因素进行扩展，并将其应用于在线购物环境。该评论显示，人们对在线购物的态度和在线购物的意愿不仅受到易用性，实用性和娱乐性的影响，而且还受到诸如消费者特征，处境因素，产品特征，以前的在线购物经历以及对信任的信任等外在因素的影响。网上购物。

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