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首页> 外文期刊>Journal of Services Marketing >Two routes of service modularization: advancing standardization and customization
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Two routes of service modularization: advancing standardization and customization

机译：两条服务途径模块化：推进标准化和定制

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Purpose - This study aims to investigate service modularization in a manufacturing firm, identifies service modularization processes and examines how these processes change the service module characteristics.Design/methodology/approach - The study is based on a longitudinal case study (2008-2017) of a manufacturing firm. The development of six service modules was analyzed using data from interviews with key informants, informal meetings and internal documentation.Findings - This study suggests five service modularization processes, and that service module characteristics, such as standardization and interconnectedness, change in different ways depending on the service modularization processes used. It further identifies two service modularization routes that each combine the service modularization processes in unique ways with replication as a key process to improve both standardization and customization.Practical implications - This study elaborates a framework for service modularization, which can serve as a guideline for developing service modules. It also highlights the differences between product and service modularization, suggesting that the role of service module characteristics such as standardization and customization is specific for services.Originality/value - This longitudinal case study (2008-2017) provides empirical evidence on service modularization and extends existing knowledge on service modularization processes and how they influence service module characteristics.
机译：目的 - 本研究旨在调查制造公司中的服务模块化，识别服务模块化流程，并检查这些过程如何改变服务模块特征.Design/Methodology/Approach - 这项研究基于纵向研究（2008-2017）制造公司。使用与关键信息，非正式会议和内部文档的访谈中的数据进行分析的开发.Findings - 本研究表明了五个服务模块化过程，以及标准化和互连的服务模块特征，根据不同的方式更改使用的服务模块化过程。它进一步识别了两个服务模块化路由，每个服务模块化路由以独特的方式将服务模块化过程与复制作为提高标准化和定制的关键过程.Practical含义 - 本研究详细阐述了服务模块化的框架，可以作为开发的指导框架服务模块。它还强调了产品和服务模块化之间的差异，表明服务模块特性（如标准化和定制）的作用是特定于服务的特点.解/价值 - 这项纵向研究（2008-2017）为服务模块化提供了经验证据和延伸的经验证据关于服务模块化过程的现有知识以及它们影响服务模块特征的知识。

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