Executive summary of 'The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference'

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Executive summary of 'The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference'

机译：执行摘要“企业社会责任（CSR）绩效和感知品牌质量对基于客户的品牌偏好的影响”

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This summary has been provided to allow managers and executives a rapid appreciation of the content of the article. Those with a particular interest in the topic covered may then read the article in toto to take advantage of the more comprehensive description of the research undertaken and its results to get the full benefit of the material present. Having become an inescapable priority for business leaders throughout the world, it is no surprise to see China's government ministries and agencies furnishing companies with guidelines such as "Recommended CSR Standards for Chinese Corporations" and "Compilation of Best Practices" published by the China Enterprise Corporation and the China Business Council for Sustainable Development. The concept of corporate social responsibility (CSR) in China has gained considerable support and intensive media attention during the past decade, and consumers have increasing awareness and expectations of business obligations toward the broader society.

机译：提供此摘要是为了使经理和行政人员可以快速理解本文的内容。那些对所涉及的主题特别感兴趣的人可以阅读这篇文章，以充分利用所进行的研究及其结果的更全面描述，以充分利用现有材料。中国政府各部委为公司提供诸如《中国企业建议的企业社会责任标准》和《最佳实践汇编》等指南，这已成为全球商业领袖不可回避的优先任务，这并不奇怪。和中国可持续发展工商理事会。在过去的十年中，中国的企业社会责任（CSR）概念得到了相当多的支持和媒体的广泛关注，并且消费者对企业对更广泛社会的义务有了越来越高的认识和期望。

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《Journal of Services Marketing》 |2014年第3期|256-256|共1页
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1. The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference [J] . Matthew Tingchi Liu, Ipkin Anthony Wong, Guicheng Shi, Journal of Services Marketing . 2014,第3期

机译：企业社会责任（CSR）绩效和感知品牌质量对基于客户的品牌偏好的影响
2. THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON THE BRAND PREFERENCE IN BANKING INDUSTRY; (THE CASE STUDY: BANKS OF MELLAT AND REFAH IN IRAN) [J] . Arabian Journal of Business and Management Review . 2013,第7期

机译：企业社会责任（CSR）对银行业品牌声誉的影响; （案例研究：伊朗梅拉特和利法银行）
3. The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management [J] . Lucia Gatti, Albert Caruana, Ivan Snehota Journal of Brand Management . 2012,第1期

机译：企业社会责任，感知质量和企业声誉对购买意愿的作用：对品牌管理的影响
4. Analysis the effect of Corporate Social Responsibility (CSR), quality of service and customer satisfaction toward the brand image of PT. Angkasa Pura II (Persero) Minangkabau International Airport [C] . Ivan Sanggan Siahaan, Erni Masdupi Padang International Conference on Education, Economics, Business and Accounting . 2019

机译：分析企业社会责任（CSR），服务质量和客户满意度对PT品牌形象的影响。 Angkasa Pura II（Persero）Minangkabau国际机场
5. Do consumers want a "good" apparel brand? The effects of apparel brands' Corporate Social Responsibility (CSR) practices on brand equity moderated by culture. [D] . Woo, Hongjoo. 2013

机译：消费者是否想要“好”服装品牌？服装品牌的企业社会责任（CSR）做法对文化所主持的品牌资产的影响。
6. Threshold effect of government subsidy corporate social responsibility and brand value using the data of China’s top 500 most valuable brands [O] . Yongzhi Qi, Yuchen Chai, Yifan Jiang 2021

机译：使用中国500强最有价值品牌数据的政府补贴企业社会责任和品牌价值的阈值效应
7. MEMBANGUN BRAND PREFERENCE MELALUI CORPORATE SOCIAL RESPONSIBILITY DAN PERCEIVED BRAND QUALITY [O] . Michael Kanisius, Ari Setiyaningrum 2019

机译：MEMBANGUN品牌偏好Melalui公司社会责任丹感知品牌质量

Executive summary of 'The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference'

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