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首页> 外文期刊>Journal of Strategic Marketing >Motivational engagement in the marketing classroom: individual goal orientations and class climate
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Motivational engagement in the marketing classroom: individual goal orientations and class climate

机译：营销课堂中的动机参与：个人目标取向和课堂氛围

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摘要

Both cognitive engagement and motivational engagement play important roles in academic performance. Grounded in goal theory, this study examines whether educators can tailor their pedagogical approaches to engage students from a motivational perspective. Using a two-wave questionnaire, we provide evidence of the educator-facilitated classroom climate affecting student engagement at both cognitive and motivational levels. In addition, the study highlights that motivational processes, stemming from individual students' achievement goal orientations, are an important determinant of academic performance. This provides insight regarding how achievement orientations can be leveraged during the design and innovation of marketing courses. Motivational engagement in particular, can present opportunities for meaningful engagement and improved grade outcomes through targeted pedagogies that align with students' educational goals.
机译：认知参与和动机参与在学术表现中都起着重要作用。本研究以目标论为基础，从动机的角度考察了教育工作者是否可以量身定制其教学方法来吸引学生。使用两波问卷，我们提供了教育者促进的课堂气氛在认知和动机两个层面上影响学生参与度的证据。此外，研究还强调，动机过程来自学生个人的成就目标取向，是学习成绩的重要决定因素。这提供了有关在营销课程的设计和创新过程中如何利用成就导向的见解。激励性参与尤其可以通过与学生的教育目标相一致的针对性教学法，提供有意义的参与和改善成绩的机会。

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