...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Sustainable Tourism >The influence of artistically recreated nature on the image of tourist destinations: Lanzarote's art, cultural and tourism visitor centres and their links to sustainable tourism marketing
【24h】

The influence of artistically recreated nature on the image of tourist destinations: Lanzarote's art, cultural and tourism visitor centres and their links to sustainable tourism marketing

机译：艺术再现的自然对旅游目的地形象的影响：兰萨罗特岛的艺术，文化和旅游游客中心及其与可持续旅游营销的联系

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Can distinctive natural assets in tourist destinations be artistically recreated and used to improve destination image and attract more visitors? This paper analyses the formation of the tourist image based on artistically recreated local nature icons, and shows how those images can enhance the overall destination image. It focuses on the island of Lanzarote, a destination with its development based on promoting an environmental image founded on the creation of a network of multifunctional, high-quality art, culture and tourism centres exhibiting artistic recreation of its unique environmental assets. The methodology utilizes a questionnaire (n = 453) structural equations modelling approach in which the overall image of the destination is directly dependent on the image of the environmental conditions and indirectly influenced by the image of the artistically recreated centres. Results show that the destination's image is significantly grounded on the image of the art, culture and tourism centres using art based on Lanzarote's natural assets. They suggest that destinations have relevant opportunities to artistically enhance natural assets to improve their tourist image and marketing, that quality multi-functional visitor centres can be important within a sustainable tourism policy, and part of the emerging breadth of approaches taken by sustainable tourism marketing.
机译：是否可以通过艺术手段重现旅游目的地中独特的自然资产并用于改善目的地形象并吸引更多游客？本文根据艺术上重新创建的本地自然图标分析了旅游图像的形成，并说明了这些图像如何增强整体目的地图像。它着眼于兰萨罗特岛，该岛的发展基于促进环境形象的发展，其基础是建立多功能，高质量的艺术，文化和旅游中心网络，展现其独特的环境资产的艺术娱乐性。该方法利用问卷（n = 453）结构方程建模方法，其中目的地的整体图像直接取决于环境条件的图像，并间接受到艺术改造中心的图像的影响。结果表明，目的地的形象很大程度上基于使用兰萨罗特岛自然资产的艺术，文化和旅游中心的形象。他们认为，目的地具有在艺术上增强自然资产以改善其游客形象和营销的相关机会，高质量的多功能游客中心在可持续旅游政策中可能是重要的，并且是可持续旅游营销所采用的新兴方法的一部分。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号