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首页> 外文期刊>Journal of Sustainable Tourism >The effects of environmental and luxury beliefs on intention to patronize green hotels: the moderating effect of destination image
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The effects of environmental and luxury beliefs on intention to patronize green hotels: the moderating effect of destination image

机译：环境和豪华观念对光顾绿色酒店意图的影响：目的地形象的调节作用

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摘要

Recent research has demonstrated a disconnect between environmental beliefs and behavior when it comes to the consumption of hospitality products. Unfortunately, while many consumers believe that hotels should engage in green practices, there is mounting evidence that such beliefs do not necessarily translate into actual purchases of sustainable products. The purpose of this research is to examine this issue by developing an integrated framework establishing the relationships among the beliefs, attitudes, and behaviors associated with the consumption of the green hotel product. In particular, we are concerned with the effects of consumers' beliefs regarding the luxury-based trade-offs associated with staying in green hotels. Additionally, we seek to establish the role of destination image as a determinant of the relationships specified in the proposed nomology. The results support our overall hypothesis that the established disconnect between environmental values and sustainable hospitality consumption behavior is at least partially attributable to the cognitive evaluation of the attributes of the hotel's destination. Specifically, our results show that, while the belief that green hotels are less luxurious translates to unfavorable attitudes toward green hotels in urban tourism destinations, this relationship does not occur in nature-based tourism destinations.
机译：最近的研究表明，在消费产品消费方面，环境观念与行为之间存在脱节。不幸的是，尽管许多消费者认为酒店应采取绿色做法，但越来越多的证据表明，这种信念未必会转化为实际购买可持续产品。这项研究的目的是通过建立一个集成的框架来研究这个问题，该框架建立了与绿色酒店产品消费相关的信念，态度和行为之间的关系。尤其是，我们关注消费者对与入住绿色酒店相关联的基于奢侈品的权衡取舍的信念的影响。此外，我们力求建立目标图像的作用，作为确定拟议法中指定关系的决定因素。结果支持了我们的总体假设，即环境价值与可持续的酒店消费行为之间已建立的脱节至少部分归因于对酒店目的地属性的认知评估。具体而言，我们的结果表明，虽然绿色酒店不那么豪华的信念转化为对城市旅游目的地中的绿色酒店的不利态度，但这种关系在自然旅游目的地中并没有发生。

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