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首页> 外文期刊>Journal of Sustainable Tourism >Optimizing or maximizing growth? A challenge for sustainable tourism
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Optimizing or maximizing growth? A challenge for sustainable tourism

机译：优化或最大化增长？可持续旅游业的挑战

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摘要

Virtually all destinations seek to increase tourist numbers, pursuing economic maximization strategies. Considerably less attention is paid to optimizing existing tourist systems to create more profitable, stable, resilient and potentially more sustainable entities. While aspects of tourist expenditure, average length of stay and seasonality as three key destination management variables have received considerable attention in the literature, focus has usually been on the identification of profitable tourism markets by considering observed patterns of spending, length of stay and vacation timing. Building on such earlier studies, this paper focuses on flexibilities in these parameters: could tourists have spent more, stayed longer or visited during a different season? Perceptions of destination expensiveness as a potential deterrent to visitation were also addressed. Based on a sample (n = 1914) of domestic and international tourists in the Swedish cities of Kalmar and Stockholm, data were collected in face-to-face interviews using questionnaires. Results indicate considerable potential to optimize the Swedish tourism system with regard to all variables studied, while also providing new insights for destination management in the context of economic resilience. Results also indicate the need for researchers everywhere to have detailed market knowledge if they are to persuade the industry to change its sustainability behavior.
机译：实际上，所有目的地都在追求经济最大化策略，以增加游客人数。对优化现有游客系统以创建更有利可图，稳定，有弹性且可能更具可持续性的实体的关注很少。尽管旅游支出，平均逗留时间和季节性作为三个主要目的地管理变量的方面在文献中受到了相当多的关注，但通常将重点放在通过考虑观察到的支出模式，逗留时间和休假时间来确定有利可图的旅游市场。在这些早期研究的基础上，本文将重点放在这些参数的灵活性上：在不同的季节，游客会花更多的钱，停留更长的时间还是来过？还解决了将目的地昂贵视为对探视活动的潜在威慑的看法。根据瑞典卡尔马市和斯德哥尔摩市的国内和国际游客样本（n = 1914），使用问卷通过面对面访谈收集了数据。结果表明，在研究的所有变量方面，优化瑞典旅游系统的潜力很大，同时也为在经济弹性下的目的地管理提供了新见识。结果还表明，要说服该行业改变其可持续性行为，各地的研究人员都需要具有详细的市场知识。

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