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A process approach to examining mobile commerce adoption progression

机译：审查移动商务采用进展的过程方法

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Purpose - Most studies of mobile commerce (MC) adoption by individuals have focused on the influence of a set of factors at a single point in time, and thus, cannot capture the process by which the individuals progress from simple to sophisticated MC adoption. This paper aims to enhance the current understanding of MC adoption by using a process approach to investigate MC adoption progression among individuals and the factors influencing their decisions to adopt different MC activities of varying complexity levels over time. Design/methodology/approach - A qualitative research design was used. Data were collected through a series of semi-structured face-to-face interviews with 22 users of mobile devices to understand how they progressed in MC adoption over time and the factors influencing their decisions to adopt different levels of MC activities. The data were analyzed using qualitative data analysis techniques. Findings - The findings showed reciprocal influences between individuals' perceptions and MC adoption. As individuals adopted and gained experience with basic MC activities, their perceptions of MC improved over time, leading to the adoption of more advanced MC activities. Originality/value - This research proposes a novel process approach and an innovative MC Adoption Maturity model to explain MC adoption progression over a time dimensioa The model includes three levels of MC adoption maturity and explains adoption progression from one level to the next. The concept of MC adoption maturity will enable researchers to understand changes in users' experiences and perceptions throughout adoption maturity progressioa
机译：目的 - 个人的大多数研究人员（MC）通过个人的采用专注于一系列因素的影响，因此，不能捕获个人从简单到复杂MC采用的进程的过程。本文旨在通过使用流程方法来调查个人的过程方法，提高对MC采用的目前的认识，以及影响其决定采用不同复杂程度的不同MC活动的因素。设计/方法/方法 - 使用了定性研究设计。通过一系列半结构化的面对面访谈来收集数据，其中22个移动设备的用户，以了解如何随着时间的推移在MC采用中进行的，并且影响他们决定采用不同级别的MC活动的因素。使用定性数据分析技术进行分析数据。调查结果 - 调查结果显示了个人的看法和MC采用之间的互惠影响。由于个人通过和获得基本MC活动的经验，他们对MC的看法随着时间的推移而改善，导致采用更先进的MC活动。原创性/价值 - 本研究提出了一种新的过程方法和创新的MC采用成熟度模型，以解释MC采用进展在时间超大之后，该模型包括三个级别的MC采用成熟度，并解释了从一个级别到下一个水平的采用进展。 MC采用成熟度的概念将使研究人员能够了解在采用成熟度进展中的用户经验和感知的变化

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